VML's Brian Yamada on Meta's $18bn Settlement, California Vs. Paramount, and ChatGPT Ads
The MadTech PodcastShow Notes
In this episode of The MadTech Podcast, Brian Yamada, chief innovation officer at VML, joins ExchangeWire CEO Rachel Smith and Grainne Reid, head of marketing, to discuss Meta's child safety settlement, California vs. Paramount, and OpenAI's ad business.
The first story this week is Meta's $18bn settlement over claims that its social media platforms harmed children. The conversation explores if we will finally start to see a change in online safety standards, and how this might affect things from a product and user perspective. The second covers California's lawsuit to block Paramount Skydance's acquisition of Warner Bros Discovery, and how much leverage the state holds in this case. Finally, OpenAI's ad business has hit $1bn in annualised revenue run rate. What does ChatGPT Ads' success mean for advertisers and consumers, and does this justify OpenAI's $852bn valuation? ••• 0:00 Get your tickets to ATS London! 0:25 Introduction 1:15 Meta agrees to $18bn child safety settlement 12:35 California cancels talks with Paramount over Warner Bros deal 19:23 OpenAI’s ad business hits $1bn annualised revenue run rate
More from The MadTech Podcast
In today’s MadTech Daily, Publicis reaches settlement with the FTC over its planned LiveRamp acquisition, a New Mexico judge orders Meta to pay $25bn (£19bn) in penalties over misleading users on privacy, and retail media firm Kevel raises $52m (£19bn) and eyes acquisitions
In today’s ExchangeWire news digest: Australia moves to sue Meta, TikTok, Snap and Google over enforcement of its under-16 social media ban, Spotify launches paid memberships to help podcasters monetise their biggest fans, and Spark Foundry research finds 25-to-34-year-olds are the toughest consumers for UK brands to win over
In today’s digest, Apple defends its WebKit crackdown on ad tech identity resolution and signals more to come, YouTube tests AI answers at the top of search results, and Meta removes contract language over scraping business websites for AI training
In today’s MadTech Daily, Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday season, Universal Music Group launches layoffs and an executive shake-up across the US and UK, and Apple and Meta team up on an open AI model built for Mac
In today’s MadTech Daily, we discuss United reorganising its advertising business to support its tech push, WARC tracking shifts in ad spend among 25 global brands, and Alibaba’s Taobao adding AI to cross-border shopping.