Why GEO is the New SEO--And How Businesses Must Adapt--w/ Curtis Sparrer, co-founder of Bospar
AI-Curious with Jeff WilserShow Notes
Will GEO replace SEO? (Spoiler alert: Probably!) We dig into how generative engines are reshaping discovery, why executives are already making decisions from AI answers, and what brands should do now to show up accurately and credibly in AI results. In this episode of AI-Curious, we sit down with Curtis Sparrer, co-founder and principal at Bospar PR (and president of the San Francisco Press Club). Curtis has been experimenting across models, building a GEO toolkit (“Audit-E”), and advising co...
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