171 #onlineselleruk Podcast with Oliver Spark: the uses of Amazon Marketing Cloud and how to supercharge your performance

Joining us is Andy Hooper, CEO of Expandly and creator of the STEMS® philosophy, who has spent years helping e-commerce brands and service businesses navigate the tricky transition from local players to global operators. In this episode, we unpack why scaling too fast or moving into new territories without solid operational guardrails can actively destroy your margins.

Joining us is Oli Hills, CEO and Co-Founder of Nonsensical, an award-winning TikTok marketing agency and official TikTok Shop partner. Having built communities and scaled brands right from the platform's trenches, Oli is here to demystify how e-commerce sellers can turn short-form video into serious commercial revenue. In this episode, we break down why TikTok Shop operates on an entirely different set of rules compared to traditional marketplaces like Amazon or Google, how brands can successfully structure their affiliate and product strategies, and what the powerful "Halo Effect" actually means for your wider retail presence.

Get a taste of what's coming to AmafestUK this October! In this preview, Emma sits down with Nadia Hussain, founder of Hair Loving, for a candid conversation about turning personal struggle into purpose — from navigating hair loss during perimenopause as a teenager, to fertility struggles, to building one of the UK's most trusted hair loss brands.This is just a taster of the fireside chat you'll hear in full at AmafestUK, where Nadia and Emma will dive deeper into building products that genuinely work, and why representation and empathy matter in an industry that often overlooks women's real struggles.🎟️ Don't miss the full conversation — book your ticket for AmafestUK now: https://amafestuk.com/📅 16 October 2026 | Birmingham

Joining us is Ben Donovan, Insights Lead at Marketplace Pulse. Backed by Marketplace Pulse’s extensive data intelligence tracking millions of global marketplace merchants, Ben has a front-row seat to the macro shifts defining modern e-commerce. In this episode, we cut through the noise of platform-level metrics to analyze what is actually happening beneath the surface—from the stark divergence between thriving and distressed seller cohorts to the climbing cost of doing business on Amazon. We’ll also explore how artificial intelligence is reshaping marketplace discovery and where the real pockets of opportunity lie for brands looking to scale sustainably.

In this episode, we’re tackling one of the most critical drivers of e-commerce revenue: visual conversion. We all know that online shoppers buy with their eyes, but in a marketplace flooded with generic infographics and stock photos, simply "having images" isn't enough anymore. Joining us is Kamaljit Singh, Founder and CEO of AMZ One Step, a leading creative optimization agency. With over eight years of experience, 4,000+ brands, and 10,000+ projects under his belt—alongside cutting-edge innovations like ListingOptimisation.ai—Kamaljit is here to show us how to move beyond basic product shots. We'll explore why your images need to speak directly to your target audience's psychological triggers, how to leverage new AI tools for smarter listing optimization, and why investing time and strategy into your visual assets is the ultimate lever for turning casual traffic into high-margin revenue.