The End of Luxury Hotels as We Know Them? A Hotel COO Explains What's Next.
Suite Success: Masters of HospitalityShow Notes
On this episode of Suite Success, host Katie Cline sits down with André Boersma, Chief Operating Officer of Paradero Hotels, whose three-decade career includes leadership roles at Rosewood, One&Only, Viceroy, and Discovery Land Company. Together, they explore how Paradero is rewriting the rules of luxury hospitality by putting the destination first, prioritizing experiences over amenities, and redefining what it means to truly take care of guests.
From an innovative all-inclusive model designed to eliminate decision fatigue to regenerative farming practices that bring depleted land back to life, André shares why doing less can sometimes deliver more. He also reveals how Paradero is expanding into family-friendly villas and branded residences, and why he believes the future of luxury travel will be defined not by what hotels give their guests, but by how those guests feel when they leave.
Timestamps:
00:00 Welcome to Suite Success
00:38 Meet André Boersma
01:30 What Is Paradero?
03:53 Experience-Inclusive Stays
05:00 Paradero Unbound Explained
07:24 Rooted In Todos Santos
09:15 Accolades and Early Bets
12:57 Low Density by Design
14:59 Transformation (Without Buzzwords)
20:25 Remote Ops and Guest Fit
23:05 Expansion to Villas and Homes
26:57 Wellness and Sustainability
32:47 Future of the Paradero Brand
33:54 Industry Predictions
36:06 Best and Worst Hospitality Momenta
42:23 Suite Summary
Connect with André:
André's LinkedIn: https://www.linkedin.com/in/andre-boersma-76442319/
Paradero Hotels Website: https://www.paraderohotels.com/
Links:
Apple Podcasts - Link
Spotify - Link
Suite Success Website - Link
Connect with Katie
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