Show Notes
What does it take to get consumers to try Vermouth straight? Not in a Negroni, or a Manhattan or a Martini, but by itself? And would it be any easier if you told them hey, that’s the way they drink it in Barcelona? Raj Nallapothola and Àlex Cardona, the co-founders of LAIE Vermouth join Greg and Sother for the first show of their fall season to discuss the native Catalan ingredients that make this bottle taste like home, why you should really just try vermouth by itself, and why putting it in a cocktail “ruins it.”
PLUS, Greg and Sother catch up on the industry news from their time off the air, including AI in promotional posters and whether or not anyone is impressed with your guest shift.
Follow LAIE at @laievermouth Follow Àlex at @aborigens Follow Raj at @rajnallapothola
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