How to Build a Festival

How to Build a Festival Episode 5: Genre chat and do we have a target audience?

How to Build a Festival

Show Notes

Should festivals try and have a target audience, and what does that mean for us? And how does Cat feel about this week’s major festival lineup announcements?

More from How to Build a Festival

Oct 1, 2025

The gang celebrate the success of the first ever Echo 7 festival, and talk about how it all felt. This one is excitable and we focus on the emotion of it all, the excitement of seeing it all come together after two years of trying to figure out how to do it!

Sep 18, 2025

We get together for a final preview of Echo 17 before our very first festival on Saturday 20th September! We talk lineup, activities, timings and what we’re excited and worried about! Join us as our journey gets a little closer to reality

Sep 16, 2025

Echo 17 is finally here on the 20th September and we are joined by brilliant main stage artists Kimmi Watson, founder of She17, and by Muriel and Lucy of More Peas. We talk about their music, their festival memories and the work of She17

Aug 27, 2025

It’s End of the Road and that means back to back episodes! We go through our picks for the week, compare them to the famous Sally’s Notes, and chat with End of the Road lineup mainstay Ronan Leonard…. Plus a super exciting announcement

Aug 26, 2025

Cat and Rach work through where we’re at with preparations now we’ve launched our website and lineup! We recap a very hot Green Man, one of the best lineups of 2025

See all episodes →