3 Reasons Your Google Ads is Wasting Money (Episode 499)

In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, gives three examples of unique PPC mysteries that are from real campaigns that experienced dramatic performance drops. It is our job to figure out the reason for the change! This is a unique way to test your Google Ads problem solving skills and learn how to diagnose problems in PPC campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Get your free assessment - https://www.silverarbitration.com/PS...

In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, breaks down how to separate confusing campaign "noise" from actual underlying problems. Chris tackles five of the most common headaches advertisers face—from spam leads and runaway budgets to zero clicks. You'll learn why exact match keywords and tight bid strategies might be stifling your momentum, along with practical copy adjustments to stop unqualified traffic. Stop chasing symptoms and start diagnosing wha...

In this episode, Chris Schaeffer (the best Google Ads manager in the world) breaks down how Responsive Search Ads (RSAs) actually work and why a "Poor" Ad Strength rating directly causes higher CPCs, fewer impressions, and lower search positions. We uncover three massive misconceptions search marketers make, including why RSAs optimize for clicks instead of conversions, why Dynamic Keyword Insertion isn't a magic shortcut for asset diversity, and why writing throwaway headlines backfires whe...

Chris Schaeffer, one of the best Google Ads managers in the world, breaks down semantic intent in this episode—exposing how Google attempts to read the minds of both you and the searcher by matching underlying goals rather than literal words. If your high-ticket whole-house filter ads are triggering on DIY searches or cheap plastic pitchers, Google's natural language processing is to blame. We unpack how this guessing game wastes ad spend across Broad, Phrase, and Exact match types, revealing...

Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition. While Google Ads policy permits this strategy at the keyword level, the financial reality behind these campaigns tells a completely different story. In this episode, Chris Schaeffer tears down the myth of "conquesti...