The Craft Room Podcast

#9 Execution vs Expectation, 'The Gap'

The Craft Room Podcast

Show Notes

As you may have guessed by the title, today we're going to chat about those frustrating early days of crafting. Whenever we pick up a new craft, or pursue any new creative endeavour, there is inevitably frustration because you have a firm idea in your head about what you want your finished piece to look like, but it's just not up to your ideal standard straight away. I honestly don't know a single creative person who hasn't been through this exact scenario … and I'll start with a little story.

A few years ago, a friend asked me for some advice. She'd started creating gorgeous handmade things for the first time in her life, and wanted to know how she could go about turning her new-found hobby into a little business. Handmade and business are two things I could talk about all day long … and we did just that! We talked about pricing, and materials, and batching, social media, how to choose the right market and so much more. But something was bothering her … she kept bringing up the same issue over and over again. She had a really clear picture in her head of the thing she wanted to make, but the things she was actually making were falling short of her ideal vision. She was frustrated by it, and I understood (because I had experienced the exact same thing), but I couldn't quite explain properly what it would take to get from where she was now, to where she wanted to be with her handmade items. Some years later I came across this quote by Ira Glass (best known for his radio show 'This American Life'), and it said everything I wish I'd been able to say to her on that day.

It's usually referred to as 'The Gap', and I've seen it worked into beautiful memes, printables and videos by creative people who must also agree … this is what we wish every creative person knew from day 1! You can find links below to the video and print versions, as well as the original audio recording of Ira Glass speaking these life-changing words.

"Nobody tells people who are beginners — and I really wish somebody had told this to me — is that all of us who do creative work … we get into it because we have good taste. But it's like there's a gap, that for the first couple years that you're making stuff, what you're making isn't so good, OK? It's not that great. It's really not that great. It's trying to be good, it has ambition to be good, but it's not quite that good. But your taste — the thing that got you into the game — your taste is still killer, and your taste is good enough that you can tell that what you're making is kind of a disappointment to you, you know what I mean?

A lot of people never get past that phase. A lot of people at that point, they quit. And the thing I would just like say to you with all my heart is that most everybody I know who does interesting creative work, they went through a phase of years where they had really good taste and they could tell what they were making wasn't as good as they wanted it to be — they knew it fell short, it didn't have the special thing that we wanted it to have.

And the thing I would say to you is everybody goes through that. And for you to go through it, if you're going through it right now, if you're just getting out of that phase — you gotta know it's totally normal.

And the most important possible thing you can do is do a lot of work — do a huge volume of work. Put yourself on a deadline so that every week, or every month, you know you're going to finish one story. Because it's only by actually going through a volume of work that you are actually going to catch up and close that gap. And the work you're making will be as good as your ambitions. It takes a while, it's gonna take you a while — it's normal to take a while. And you just have to fight your way through that, okay?"

OK … so, while I feel like he's talking mostly about writers here, and lots of people would apply this to artists as well, I believe this is 100% applicable to us as crafters. We are creative people, doing creative

More from The Craft Room Podcast

Apr 17, 2026

Hello and welcome to The Craft Room Podcast. I'm so glad you're joining me today, as we are talking about forgotten gems. If you've been crafting for a long time, like me, then you likely have a LOT of amazing products and resources. Back in episode 40 I talked about The Craft Stash, and this is kind of an extension of that episode. Usually when people talk about forgotten gems, they're referring to old movies or television shows, paintings or travel destinations. But this is a craft podcast, so, of course, we are going to be talking about them in the context of crafting. In thinking about this for a few weeks, I've found that forgotten crafty gems tend to fall into one of three categories … 1. Physical (which falls into 3 sub-categories - Consumables, Tools, References/Resources) 2. Virtual/digital 3. Techniques/knowledge So … what can we do to uncover our forgotten crafting gems. Well, before we talk about that, I would like to remind you of one important thing. If you were out in Lightning Ridge mining for opals, not everything you dig up is going to be a beautiful gem. There's going to be a whole lot of rubble, and, let's be honest … there's going to be some dirt. The same applies when searching for forgotten crafting gems, in your stash, on the internet, on your computer, your phone or in your memory. Be prepared to find a few things that you look at and wonder 'Why did I keep this?', and I suspect there will be some dust, and potentially a dead bug in there somewhere. The easiest way to find anything is to look for it, and I'll walk you through from low effort / low time options, then we'll level up. 1. Look 2. Closer Look 3. Sort 4. Organise If there's anything I hope you take away from this episode, I hope it is this … * It's worth pressing pause on bringing new things into your home so you can take some time to look at what you have, decide what you love and curate a craft stash that is a true treasure chest. * Keep track of your virtual and digital gems so you can enjoy them before they disappear. Block out some time to watch that video, look at old bookmarked pages, work your way through that online course or print those checklists and templates and use them. * Sometimes we need to clear the rubble and the dirt (and the dead fly) so our gems can truly shine. One crafters rubble is another crafters treasure. Mostly I hope that you find great joy in your craft stash, and if you find a truly amazing treasure, please feel free to share it, maybe in the Craft with Dawn Lewis Facebook group (link in show notes and on the blog). Enjoy the gem hunt, and happy crafting!

Mar 5, 2026

Today on The Craft Room Podcast, let's talk about something that most crafters will probably consider at some point in their lives … a no spend year. Sometimes it's a month, a quarter, six months … but most commonly I see people setting this goal for a whole year. It might sound drastic, even unthinkable to some, but in this economy, especially with the rising prices of craft supplies, there are plenty of people doing a no-spend year. I'm not trying to talk anyone into such a dramatic situation, and, of course, there are some alternatives, so let's talk about the difference between a no spend, low spend and mindful spend year, the reasons you might consider them, and how you can succeed at such a challenge.

Feb 5, 2026

Hello and welcome to The Craft Room Podcast. I'm so glad you're joining me today, as we are talking about the benefits of swatching. Yes, I am on a swatching kick right now and it all started thanks to my friend Sally. I went to visit her last month and she showed me her beautifully organised craft supplies, but more importantly she showed me her ink pad swatches. I knew the second I saw it that this was the solution I had been looking for for years. It's not like I've never swatched before. My Copic markers are swatched out on a hex chart, I've swatched some pencils and a watercolour palette. But I didn't have what I have always wanted … a swatch folder with all the colours in one place. Until I saw Sally's I didn't know why I was baulking at it, and the reality is … I wanted more swatches to a page. It's not like a plastic sleeve with pockets is a revolutionary product, but I'd never seen coin collecting sleeves used for swatching before. I will link to the ones I used below.

Dec 31, 2025

Happy New Year!

Jul 6, 2025

Today on The Craft Room Podcast, let's talk about my Big Announcement and Product Longevity.

See all episodes →