Show Notes
In this deeply powerful episode of Behind the Business, I sit down with TEDx speaker, bestselling author, and brand coach Lilia Tarawa to unpack the life-changing power of storytelling and personal branding.
Lilia shares her extraordinary journey growing up inside the Gloriavale religious cult in New Zealand, leaving everything she had ever known behind, and rebuilding her identity, voice, and future from scratch. Together, we dive into why storytelling is one of the most powerful tools coaches and service providers can use to stand out, build trust, and create a magnetic personal brand in today’s online world.
In this episode, we cover: Why your personal story is your greatest business asset The biggest mistake coaches make with personal branding How storytelling builds trust, connection, and authority Why AI makes authentic storytelling even more important Lilia’s 3-step framework: Own Your Story, Build Your Story, Sell Your Story How to uncover your story even if you think “nothing interesting” has happened to you The role vulnerability plays in attracting clients and growing your business
Connect with Lilia: Instagram: @liliatarawa LinkedIn: Here
Other Links: Latest Resources: Here Instagram: @sofiarosebernardi Website: Here Work Together: Here
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