SEO and SEM Strategies for Small Businesses with Adam Roth

In this episode of Small Business Quick Wins, host Jay Schwedelson tackles a popular misconception about emails landing in the promotions tab. He explains why it's not the crisis many believe it to be, and shares practical advice for accurately assessing—and improving—your email performance. =================================== Best Moments: (01:00) Debunking the myth about promotions tab issues (01:37) Why less than 30% of Gmail users have tabs enabled (02:13) The daily check habits of 50% of users with enabled tabs (02:56) Apple’s new email categorization and its limited effect (04:28) Determining if you actually have an email performance problem (05:29) Segmenting engaged users for deeper insights (06:21) Email marketing success hinges on many small factors working together =================================== Kickstart Growth in 2025 with 25% Off Marketing Center plans 🚀 thryv.com/wins

In this episode of Small Business Quick Wins, host Jay Schwedelson offers practical AI hacks that small businesses can use right away—without spending a dime. From enhancing your FAQ sections for better AI-driven search results to leveraging ChatGPT for marketing analyses, these easy-to-implement tricks will help you stay ahead of the curve. =================================== Best Moments: (01:00) Introduction to AI tricks for small businesses (01:25) The importance of FAQ sections on websites for AI search tools (03:30) Using ChatGPT to analyze marketing materials (06:01) Utilizing ChatGPT to create comparative tables for competitor analysis =================================== Kickstart Growth in 2025 with 25% Off Marketing Center plans 🚀 thryv.com/wins

In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Navah Hopkins, an expert in digital marketing and PPC, to discuss the intricacies of social media algorithms, specifically on Meta platforms like Facebook and Instagram. They cover effective strategies for improving content visibility, increasing engagement, and growing followers. =================================== Best Moments: (02:31) Understanding Meta's algorithm and content circulation (03:13) Leveraging groups for better content reach (05:42) The importance of early engagement for content visibility (06:36) Building a network for content support (08:36) Guiding audience behavior through clear call-to-actions (09:42) Creating authentic and engaging content (12:43) Optimal timing for posting content (14:47) Strategies for increasing followers =================================== Guest Bio: Navah Hopkins is an evangelist for Optmyzr and an internationally recognized speaker and instructor. Known for her expertise in PPC advertising, Navah is also passionate about rescue dogs, metal music, and gaming. She contributes regularly to industry publications and participates in marketing-focused communities on Slack and Discord. =================================== Kickstart Growth in 2025 with 25% Off Marketing Center plans 🚀 thryv.com/wins

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Navah Hopkins, an expert in search ads and pay-per-click marketing. They dive deep into PPC strategies, how to navigate Google Ads, and what small businesses need to do to succeed in digital marketing. =================================== Best Moments: (01:03) Introduction to pay-per-click and search ads (04:50) What not to do when researching your own ads (06:02) Determining goals for PPC campaigns (06:45) Local service ads for customer acquisition (07:19) Dealing with competitors bidding on your brand terms (08:37) Using auction insights reports in Google Ads (09:42) SEO vs. paid ads: which is more productive? (12:02) Choosing between SEO and PPC based on business operations (13:56) Brief discussion on metal music genres =================================== Guest Bio: Navah Hopkins is a PPC expert and evangelist for Optmyzr. She’s an internationally recognized speaker and instructor with extensive experience in SEO and paid search marketing. A passionate metal music enthusiast and gamer, Navah contributes to major publications like Search Engine Journal and Search Engine Land. She's also an active member of professional communities like Women in Tech SEO and the Paid Search Association. =================================== Kickstart Growth in 2025 with 25% Off Marketing Center plans 🚀 thryv.com/wins

In this episode of Small Business Quick Wins, host Jay Schwedelson chats with Paige Graham, founder of Sweet as Choice Bakery, about turning a passion for baking into a successful business. Paige shares her journey, insights on adapting to customer feedback, and tips for managing and growing a bakery. Best Moments: (01:50) Introduction to Sweet as Choice Bakery and its focus on classic New Zealand baking (02:45) Paige’s journey from passion to business ownership (04:06) Adapting business strategies based on customer feedback (05:13) Importance of customer reviews and feedback for product improvement (06:55) Marketing strategies, including social media and email collection (08:11) Time management and using Thryv for business efficiency (10:27) Future plans for growth and expansion (11:56) Valentine’s Day celebrations in New Zealand (13:07) Most popular bakery item: Melting Moments =================================== Kickstart Growth in 2025 with 25% Off Marketing Center plans 🚀 thryv.com/wins