
"Nobody Makes Money Doing That": The Belief That Kills Businesses Before They Start [Ep 7]
Her Big Leap with Sarah JanzenShow Notes
Someone told you, or you told yourself, that your idea isn't a real business. That your industry doesn't pay. That people don't make money doing what you love. And that belief is probably doing more damage than any skill gap ever could. In this episode, Sarah Janzen breaks down three key takeaways from her conversation with Jemma Chapman, the architect turned artist who built Toonie Stamps in six months and matched her corporate income doing it. Jemma moved to a new country knowing no one, had no network, and was trying to make money in art in a space everyone said couldn't scale. She proved them wrong by rejecting the conventional model entirely. No galleries. No fine art prints. A $2 stamp, sold through vending machines, that turned into a community movement. Sarah walks through what actually made it work: launching with low enough overhead that failure was survivable, letting go of the corporate instinct to launch perfectly, and finally using the one thing Jemma avoided for months (social media), which changed everything with a single post. If you've ever talked yourself out of an idea because "nobody makes money doing that," this episode is your reframe. Listen to the full conversation with Jemma in EP 6. Connect with Jemma Chapman:Instagram: @ToonieStampsWebsite: tooniestamps.com
More from Her Big Leap with Sarah Janzen
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