Show Notes
What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say about you. Legendary brands are defined by their raving fans, and if you’re not creating "raving fan" relationships, you’re missing the mark. Today, we revisit a conversation with Scott Wozniak, who breaks down the behaviors of raving fans. These behaviors aren’t opinions. They are measurable actions that show whether your customers are coming back more often, paying full price, and telling others about you.
Scott also shares the key lesson that can help you move from a “good” brand to a legendary one. He explains how to foster loyalty, avoid the race to the bottom with discounts, and celebrate your customers in a way that will have them singing your praises.
In This Episode You’ll learn: - How to create a legendary brand that customers love - Why trust is the first step to turning customers into raving fans - How to measure customer loyalty and track repeat business - Why discounts won't create true brand loyalty - How to make your customers feel valued - Why operational excellence is the foundation of a successful brand - How Chick-fil-A uses customer experience to drive 15% annual growth - The role of CRM tools in scaling personalized customer interactions
Mentioned in the Episode: Scott Wozniak’s Book, Make Your Brand Legendary: https://a.co/d/01DXQuSU Customer Experience Engine Overview: https://www.youtube.com/watch?v=-AnXNPon8nk
Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf
Connect with Scott Wozniak Website: https://scottwozniak.com/ LinkedIn: https://www.linkedin.com/in/scottwozniak
Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode: https://perpetualtraffic.com/advertise-with-us/ https://perpetualtraffic.com/advertise-with-us/ https://perpetualtraffic.com/advertise-with-us/
More from Perpetual Traffic
Is the ad you're about to pause the one feeding every sale in your account? And is that shiny new channel really the fix for a rough month, or just an expensive distraction? Most marketers get both calls wrong, especially when the product costs thousands. Growth strategist Ricardo Pouwels joins me again to discuss this further. We open Meta Ads Manager to show how he reads frequency, hook rate, hold rate, and cost per engagement on a campaign that spent $145,000 in 30 days. The coldest video has a lower ROAS than the other ads, but pausing it would cut off the traffic that feeds the converting ads. I also talk about a flashlight campaign that "won" every engagement metric and sold nothing. Ricardo explains how an ad-level spend minimum stops Meta from dumping 90% of budget into one video. Plus, we cover the bad and good reasons for expansion, and why testing new avatars and messaging comes before adding any new channel.
Everyone tells you to put a booking calendar at the end of your funnel. What if that's exactly where you're losing half your leads? For businesses that rely on a sales team to close high-ticket offers, generating the lead is not the end of the process. The handoff is where businesses lose or win the opportunity. Thomas Mcnaught is back to break down a client case study that flips conventional wisdom. Most of their spend goes to Meta lead forms, the format everyone calls low quality. Yet show rates jumped roughly 20% once setters started calling every lead. Plus, they're turning six-figure ad spend into seven-figure monthly revenue at roughly a 7X MER.
What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every dollar is judged on last-click conversions, you're capturing existing demand while the pipeline of future customers dries up.
Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at: https://www.tiereleven.com/apply Your creative team is producing more ads than ever. So why does every one of them say the same thing? Most brands skip the one step that decides what their creative actually says, and then pay for that mistake with every new dollar they spend.
Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you where your budget should really go. Talk to us at: https://www.tiereleven.com/apply A video is soaking up your ad spend and showing almost no conversions, so the obvious move is to kill it. But what if that video is the reason your cheap last-click image ads look so good in the first place?