The Greatest Marketing Story Ever Bottled? Professor Kathy Burk on How France Conquered Wine

Send us Fan Mail There are wine regions that the world knows by name, and there are wine regions that deserve to be known a whole lot better. Frankland River, tucked away in Western Australia’s Great Southern, is one of the latter. It’s a region with a rich agricultural history, a distinctive climate, some seriously exciting wines, and a community of producers working hard to put their corner of the world on the map. For years, Frankland River has supplied fruit that has found its way into wi...

Send us Fan Mail The wine industry is cyclical. Booms become busts. Shortages become oversupply. Prices rise, vineyards get planted, markets change, and suddenly everyone is asking: how did we get here? But perhaps the more important question is: did we see it coming? In this conversation, Toby Langley and I unpack the Turrentine Wine Business Wheel of Fortune, and what it tells us about supply, demand, inventory, timing and the decisions businesses make when the market turns. Because in wine...

Send us Fan Mail I’ve spoken to Giles Cooke before on the Cellar Door Podcast, usually about his successful Thistledown. But this conversation is a little different. I must warn listeners that some of the themes in this conversation are heavy, including loss, mental health and suicide. Behind Giles’s Our Fathers label is a story that I found genuinely moving. It’s a wine project that came out of an extraordinarily difficult period in Giles’ life, the loss of his father and mother, and t...

Send us Fan Mail What makes a wine business worth buying? You might think it's the vineyard. Or the winery. Maybe it's the brand, the wine sitting in the cellar, or the customers who have been buying it for generations. But what if one of the biggest things affecting the value of a wine business is actually the person who owns it? To answer these questions I reached out to Toby Langley of Langley and Co. Toby has spent decades working with buyers and sellers of wine businesses, and he has a f...

Send us Fan Mail For Mac Forbes, wine has never been just about what’s in the glass. It’s about identity. Place. Curiosity. And the willingness to choose the harder path in pursuit of something meaningful. Over the past two decades, Mac has built one of Australia’s most respected wine businesses by questioning convention—from dry farming and single vineyards to a philosophy centred on understanding the Yarra Valley on its own terms. In this conversation, we explore the challenges facing Austr...