#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier
DTC POD: How The Best Brands Are BuiltShow Notes
Josh Piepmeier specializes in helping brands outrank competitors for highly profitable industry keywords. At Meriwether, he designs strategic SEO campaigns that drive real revenue and sustainable growth.
In this episode of DTC Pod, Josh discusses the critical role of SEO in driving revenue for e-commerce brands. He answers common questions from DTC founders such as when to start investing in SEO, how brands with new domains can approach link-building, and how to create an effective SEO strategy.
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Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the air freshener space that champions natural, tea tree oil-based products. His experience spans hands-on entrepreneurship, product development, and building a high-growth business rooted in Buffalo.
Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), a 20-year veteran of the herbal supplements industry, and former Chief Innovation Officer at Care/of. He has also been involved with startups including Infinite Garden and Ingredient AI.
Natalia Chappell is the founder and director of Natalia Chappell & Co, a UK-based consultancy helping luxury, fashion, and lifestyle brands scale sustainably through holistic digital marketing.
Martin Forde is co-founder and partner at Highline Brands, a retail brokerage focused on helping modern, digitally native consumer brands make the leap into omnichannel retail.
Oisin O’Connor is the CEO and co-founder of Recharge, a leading subscription management platform. Recharge now powers over 100 million subscribers and has reached $100 million in ARR, offering infrastructure for thousands of brands looking to build, optimize, and scale recurring revenue models.