Show Notes
How do you hit that pricing "sweet spot" without feeling like you're just pulling numbers out of thin air? We're irrational, emotional creatures, and if you don't actually believe in your price, believe me when I say that you'll never sell it! Today, I'm breaking down the three "M" variables you need to align to stop overthinking and start charging today. I reveal why asking what people are willing to pay is a trap, how your price acts as a silent filter for high-caliber students, and why starting just 10% outside your comfort zone is the secret to walking your way to your goal. So if you're building from scratch or even you're a seasoned pro, it's time to stop projecting insecurities onto your offers. Get your reps in, own your value, and start treating your products with the same respect and confidence you'd show your own kids! Ready to stop thinking like a marketer and start operating like a true business owner? We're kicking off a powerful, brand-new experience on June 11th called The Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, and cause that next quantum leap in your results. Head over to www.businessbydesign.net right now to get on the priority list and save your seat. Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot. If you want to grow your business, grow your list! Want to know how to use content to turn a complete stranger into the warmest, highest quality lead ready to buy your stuff? You won't just learn it, but you'll learn how to do it. You'll actually get your first 100 leads. It's a bold claim but simple when you follow the step-by-step process. It's worked for my students: add examples, and now it's your turn. And until this Friday, May 8th, you can save maximum amount of dollars and get the complete training and 21-day challenge for just $21. Click the link below to learn more about The 21-Day Challenge to Your First 100 Leads now! www.jameswedmore.com/100leads Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: Why pricing isn't a logical or linear decision and how to navigate the messy psychology of how humanoid creatures actually buy
Why starting cheaper than your goal price is the ultimate strategic move to build your sales reps and gain proof of concept
How the medium of your offer dictates where you sit on the pricing spectrum
Why the "math has to math" and how to choose a price point that actually supports your revenue goals based on your current list size
A look at how your price point determines your daily effort, from automated low-ticket funnels to high-touch fulfillment
Why your price is a filter that communicates exactly who the offer is for and the specific level of commitment you expect from your students
The exact phrasing to use with current clients to help you identify the real-world dollar value of your transformation
How to "walk yourself" to your goal price with incremental hikes that build your confidence and create genuine urgency for your audience
For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/821
More from The Mind Your Business Podcast
What the heck do you do you do when the thing that used to light you up just doesn't anymore? When you feel like you're staring into a future that looks like nothing but uncertainty and you can't figure out which direction to go? I brought back my friend and high-performance coach Brad Bizjack for one of the most honest, rich conversations we've ever had on this show. We share the real meaning of fulfillment, the trap that keeps high achievers stuck in a cycle of burnout and delayed happiness, and what it actually looks like to architect a life on your own terms. This one is all about doing a "life audit" and I think it's going to hit home for a lot of you! If this conversation resonates, Brad is running his free five-day life audit challenge starting October 19th called The Success Accelerator. Over 5 mornings, he'll walk you through identifying what you actually want across the three main arenas of life, uncovering the invisible beliefs and inner conflicts holding you back, and rewiring the operating system that's been running your life behind the scenes. Head to www.jameswedmore.com/brad to grab your free spot! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @bradbizjack. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: Brad's definition of high performance and why someone can be achieving a lot and still be failing at the deepest level
My good buddy Brandon Lucero is back on the show, and this one is going to blow your mind! Brandon has spent the last year quietly building a brand new account in the parenting niche (a space where nobody knew who he was) and has grown it to over 200,000 followers and 2 million views a month on Instagram alone…with zero ads! In this episode, he breaks down exactly how he did it, what he's discovered about getting educational content to go viral, and the specific frameworks he's using to turn views into daily leads and sales. Today's conversation with Brandon is a preview of what we're covering together live at our free virtual event, 4x Your Video Views, happening this Tuesday, October 6th at 10 am Pacific Time. Come hang out with us, watch Brandon break down his frameworks live, see the software in action, and learn how to turn short form video into a real lead generation machine for your business. Register now and grab your spot at www.jameswedmore.com/4xviews! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @iambrandonlucero. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: How Brandon grew a brand new account to over 200,000 followers and 2 million monthly Instagram views in under a year with zero ads
Change is the only constant in life, and yet most of us resist it, avoid it, or get blindsided by it. Today, I'm giving you a complete crash course on how to approach new chapters in your life with intention, strategy, and purpose (rather than just reacting to whatever shows up)! I'm also sharing some personal updates, including what life has felt like on the other side of a chapter I've been navigating for almost 6 years now. This one goes deep, and I think it's going to hit home for a lot of you! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: The simple three-step framework I use to navigate any major life transition with intention and power
Last week I broke down the three foundational pillars of any great offer, and today, I'm following it up with the part most people dread: actually pitching the thing! In this episode, I walk you through my 11-step perfect pitch sequence, the exact framework that has been responsible for almost $110 million in sales in my business. This works everywhere. Webinar, live, email, automated funnel, the ingredients and the order never change. Let's get into it! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: The PSP formula and how to use it as a cheat code to transition seamlessly into your pitch every single time
As an online expert, coach, or content creator, there are really only two things that should ever be at the forefront of your mind: your brand and your offers. In this episode, I'm breaking down what I call the art of the offer, including the three foundational pillars that every irresistible offer is built on, the biggest mistakes I see coaches making when they try to craft their pitch, and the trends and changes I'm watching closely heading into 2026. This one is packed, and next week I'm following it up with an 11-step sequence for how to actually pitch the thing, so make sure you're subscribed! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: Why I believe brand and offers are the only two things that truly matter in an online business