Summary
Marketers are increasingly calling out ineffective advertising spending, referring to it as "bullspend." This term highlights the disconnect between positive metrics like impressions and actual revenue generation. The conversation emphasizes the need for businesses to focus on tangible results rather than just reach, with LinkedIn being noted for delivering the highest return on ad spend among major networks.
In a significant moment in the scientific community, astronomer Matthew Bales recounts a pivotal experience from 1990 when he and his team mistakenly claimed to have discovered the first exoplanet. The error stemmed from a mismatch in data files that led to a false signal. When the mistake was revealed, Bales and his colleague Andrew Lin publicly admitted their error at a major astronomy conference, receiving a standing ovation from their peers. This act of integrity is seen as crucial in preserving the credibility of the exoplanet field, which was still in its infancy at the time.
Bales reflects on the emotional toll of the mistake, acknowledging the pressure to succeed and the fear of failure. However, he emphasizes the importance of humility and learning from errors, which ultimately contributed to his growth as a scientist. The story serves as a reminder of the value of honesty in science and the potential consequences of stubbornness in the face of mistakes.
Show Notes
Click https://betterhelp.com/coolworlds for 10% off your first month of therapy with our sponsor BetterHelp. Join over 4 million people who’ve met with a therapist on BetterHelp and started living a healthier, happier life.We usually celebrate the big wins, the major discoveries, the eureka moments... but sometimes the most important moments in science aren't like this. Today we explore a pivotal moment that may have saved the field of exoplanets from a much darker path...Written & presented by Prof. David Kipping. Thanks to Matt Bailes for graciously coming on.→ Support our research: https://www.coolworldslab.com/support→ Get merch: https://teespring.com/stores/cool-worlds-store→ Check out our podcast: www.youtube.com/@CoolWorldsPodcastTHANK-YOU to D. Smith, M. Sloan, L. Sanborn, C. Bottaccini, D. Daughaday, A. Jones, S. Brownlee, N. Kildal, Z. Star, E. West, T. Zajonc, C. Wolfred, L. Skov, G. Benson, A. De Vaal, M. Elliott, B. Daniluk, S. Vystoropskyi, S. Lee, Z. Danielson, C. Fitzgerald, C. Souter, M. Gillette, T. Jeffcoat, J. Rockett, D. Murphree, T. Donkin, K. Myers, A. Schoen, K. Dabrowski, J. Black, R. Ramezankhani, J. Armstrong, K. Weber, S. Marks, L. Robinson, S. Roulier, B. Smith, J. Cassese, J. Kruger, S. Way, P. Finch, S. Applegate, L. Watson, E. Zahnle, N. Gebben, J. Bergman, E. Dessoi, C. Macdonald, M. Hedlund, P. Kaup, C. Hays, W. Evans, D. Bansal, J. Curtin, J. Sturm, RAND Corp., M. Donovan, N. Corwin, M. Mangione, K. Howard, L. Deacon, G. Metts, R. Provost, B. Sigurjonsson, G. Fullwood, B. Walford, J. Boyd, N. De Haan, J. Gillmer, R. Williams, E. Garland, A. Leishman, A. Phan Le, R. Lovely, M. Spoto, A. Steele, K. Yarbrough, A. Cornejo, D. Compos, F. Demopoulos, G. Bylinsky, J. Werner, B. Pearson, S. Thayer, T. Edris, B. Seeley, F. Blood, M. O'Brien, P. Muzyka, D. Lee, J. Sargent, M. Czirr, F. Krotzer, I. Williams, J. Sattler, J. Smallbon, B. Reese, J. Yoder, O. Shabtay, X. Yao, S. Saverys & M. PittelliREFERENCES► Bailes, M., Lyne, A. & Shemar, S. 1990, "A planet orbiting the neutron star PSR1829–10", Nature 352, 311: https://www.nature.com/articles/352311a0MUSICLicensed by SoundStripe.com (SS) [shorturl.at/ptBHI], Artlist.io, via CC Attribution License (https://creativecommons.org/licenses/by/4.0/) or with permission from the artist.0:00: Arc - Hill0:30: Falls - Ripley2:07: Cylinder Seven - Chris Zabriskie6:39: There is But One Good - Hill 24:32: Y - Joachim HeinrichCHAPTERS0:00 Nightmare Scenario2:24 Astronomical Errors4:55 BetterHelp6:39 PSR 18298:49 Matt Bailes Interview24:51 Painful Truths26:54 Outro & Credits#Integrity #Science #CoolWorlds Learn more about your ad choices. Visit megaphone.fm/adchoices
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Some startling discoveries from JWST and now Euclid and shaking up our ideas of planet formation and evolution - free floating worlds that really tax our current theories and could be just the tip of the iceberg. Join us today as we explore a "jumbo" mystery that's recently emerged in astronomy...Written & presented by Prof. David Kipping.→ Support our research: https://www.coolworldslab.com/support→ Get merch: https://teespring.com/stores/cool-worlds-store→ Check out our podcast: www.youtube.com/@CoolWorldsPodcastTHANK-YOU to T. Widdowson, D. Smith, L. Sanborn, C. Bottaccini, D. Daughaday, S. Brownlee, E. West, T. Zajonc, A. De Vaal, M. Elliott, B. Daniluk, S. Vystoropskyi, S. Lee, Z. Danielson, C. Fitzgerald, C. Souter, M. Gillette, T. Jeffcoat, J. Rockett, D. Murphree, M. Sanford, T. Donkin, A. Schoen, K. Dabrowski, R. Ramezankhani, J. Armstrong, S. Marks, B. Smith, J. Kruger, S. Applegate, E. Zahnle, N. Gebben, J. Bergman, C. Macdonald, M. Hedlund, P. Kaup, W. Evans, RAND Corp., N. Corwin, K. Howard, G. Metts, R. Provost, G. Fullwood, N. De Haan, R. Williams, E. Garland, R. Lovely, A. Cornejo, D. Compos, F. Demopoulos, G. Bylinsky, J. Werner, S. Thayer, T. Edris, F. Blood, M. O'Brien, D. Lee, J. Sargent, M. Czirr, F. Krotzer, I. Williams, J. Sattler, B. Reese, O. Shabtay, X. Yao, S. Saverys, A. Nimmerjahn, C. Seay, D. Johnson, L. Cunningham, M. Morrow, M. Campbell, B. Devermont, Y. Muheim, A. Stark, C. Caminero & P. Borisoff.REFERENCES► McCaughrean, M. J. & Pearson, S. G. 2023, "A JWST survey of the Trapezium Cluster & inner Orion Nebula. I. Observations & overview": https://arxiv.org/abs/2310.03552► Pearson, S. G. & McCaughrean, M. J. 2023, "Jupiter Mass Binary Objects in the Trapezium Cluster": https://arxiv.org/abs/2310.01231► Wang, Y., Perna, R., Zhu, Z. 2024, "Floating binary planets from ejections during close stellar encounters", https://arxiv.org/abs/2310.06016► Zwart, S. P. & Hochart, E. 2023, "The origin and evolution of wide Jupiter Mass Binary Objects in young stellar clusters": https://arxiv.org/abs/2312.04645MUSICLicensed by SoundStripe.com (SS) [shorturl.at/ptBHI], Artlist.io, via CC Attribution License (https://creativecommons.org/licenses/by/4.0/) or with permission from the artist.0:00 Hill - There is but One Good [https://open.spotify.com/track/1vlxAsmQaHJo1HyvYJF770]3:39 Falls - Life in Binary5:10 Hill - Circle10:13 Chris Zabriskie - The Sun is Scheduled to Come Out Tomorrow13:23 Indive - Trace CorrectionCHAPTERS0:00 Free Floating Planets3:39 YT Premium5:10 Seeking Rogue Worlds7:12 A Binary Headache13:23 Outro & Credits#Astronomy #JWST #CoolWorlds Learn more about your ad choices. Visit megaphone.fm/adchoices
Quantum entanglement allows particles to affect one another faster than the speed of light. So does this mean we could one day build a device to exploit this and enable superluminal communication? A popular trope in sci-fi for sure, but today let's look at the science.Presented by Prof David Kipping (Columbia). Special thanks to Prof. Ehud Altman (Berkeley), Prof Tim Byrnes (NYU) & Prof. Raquel Queiroz (Columbia) for fact checking our script.→ Support our research program: https://www.coolworldslab.com/support→ Get Stash here! https://teespring.com/stores/cool-worlds-storeTHANK-YOU to our supporters D. Smith, M. Sloan, C. Bottaccini, D. Daughaday, A. Jones, S. Brownlee, N. Kildal, Z. Star, E. West, T. Zajonc, C. Wolfred, L. Skov, G. Benson, A. De Vaal, M. Elliott, B. Daniluk, M. Forbes, S. Vystoropskyi, S. Lee, Z. Danielson, C. Fitzgerald, C. Souter, M. Gillette, T. Jeffcoat, H. Jensen, J. Rockett, N. Fredrickson, D. Holland, E. Hanway, D. Murphree, S. Hannum, T. Donkin, K. Myers, A. Schoen, K. Dabrowski, J. Black, R. Ramezankhani, J. Armstrong, K. Weber, S. Marks, L. Robinson, F. Van Exter, S. Roulier, B. Smith, P. Masterson, R. Sievers, G. Canterbury, J. Kill, J. Cassese, J. Kruger, S. Way, P. Finch, S. Applegate, L. Watson, T. Wheeler, E. Zahnle, N. Gebben, J. Bergman, E. Dessoi, J. Alexander, C. Macdonald, M. Hedlund, P. Kaup, C. Hays, S. Krasner, W. Evans, D. Bansal, J. Curtin, J. Sturm, RAND Corp., I. Attard, M. Donovan, N. Corwin, M. Mangione, K. Howard, L. Deacon, G. Metts, G. Genova, R. Provost, B. Sigurjonsson, G. Fullwood, T. Mitchum, B. Walford, J. Boyd, J. Quayle, & N. De Haan.::References::► Gisin (2014), "Quantum measurement of spins and magnets, and the classical limit of PR-boxes", : https://arxiv.org/abs/1407.8122► Pawlowski et al. (2009), "Information causality as a physical principle", Nature, 461, 1101: https://arxiv.org/abs/0905.2292► Einstein et al. (1935), "Can Quantum-Mechanical Description of Physical Reality Be Considered Complete?", PhysRev, 47, 777: https://journals.aps.org/pr/abstract/10.1103/PhysRev.47.777► Salart et al. (208), "Testing spooky action at a distance", Nature, 454, 861: https://arxiv.org/abs/0808.3316::Further video resources::► "Why You Can't Use Quantum Mechanics to Communicate Faster Than Light?" by Looking Glass Universe https://youtu.be/0xI2oNEc1Sw► "The puzzling tension between faster-than-light communication and quantum mechanics" by NYU Quantum Technology Lab: https://youtu.be/5tlSkdzIi_c::Music::Music licensed by SoundStripe.com (SS) [shorturl.at/ptBHI], or via Creative Commons (CC) Attribution License (https://creativecommons.org/licenses/by/4.0/), or with permission from the artist► Brad Hill - When Darkness is No Longer Dark (0:00) [https://open.spotify.com/track/2hU8LyGpcdB4h0HW05PMxb]► Chris Zabriskie - Cylinder Five (2:09)► Falls - Life in Binary (5:09)► Falls - Ripley (10:05)► Chris Zabriskie - Cylinder Four (13:24)► Brad Hill - There Is but One Good (16:10) [https://open.spotify.com/album/4pmiXcyRpPlFjWjb45pYLx0]► Chris Zabriskie - The Sun Is Scheduled To Come Out Again Tomorrow (22:20)► Brad Hill - At Sunrise (25:33) [https://open.spotify.com/album/3l3efyjYt1QK6dZtzGplPW]► Indive - Trace Correction (28:11)::Film/TV clips used::► Moonfall (Lionsgate)► Passengers (Sony Pictures Releasing)► Mankind: The Story of All of Us (History Channel) ► Foundation (Apple Inc.)► Interstellar (Paramount Pictures) ► Contact (Warner Bros.) ► Arrival (Paramount Pictures)► Back to the Future (Universal Pictures)► Avatar (20th Century Fox)► Mass Effect 2 (Bioware)► The Matrix (Warner Bros.)► Star Trek: The Next Generation (Paramount Television)► Star Wars: the Last Jedi (Walt Disney Studios Motion Pictures)► Genius (National Geographic) ► Star Trek (Paramount Television) ► Star Trek: The Motion Picture (Paramount Pictures) ::Chapters:: Learn more about your ad choices. Visit megaphone.fm/adchoices
The Juno spacecraft just arrived at Jupiter! Prof Kipping explains what Juno is all about, how NASA got the spacecraft safely into orbit and how this connects to exoplanetary science.::More about this Video::► NASA Juno homepage: https://www.nasa.gov/mission_pages/juno/main/index.html► Outro music by Taylor Davis: https://www.youtube.com/watch?v=dl9kI1yQKZk::Playlists For Channel::Latest Cool Worlds Videos ► http://bit.ly/NewCoolWorldsCool Worlds Research ► http://bit.ly/CoolWorldsResearchGuest Videos ► http://bit.ly/CoolWorldsGuestsQ&A Videos ► http://bit.ly/CoolWorldsQAScience of TV/Film ► http://bit.ly/ScienceMovies::Follow us::SUBSCRIBE to the channel http://bit.ly/CoolWorldsSubscribeCool Worlds Lab http://coolworlds.astro.columbia.eduTwitter https://twitter.com/david_kippingInstagram https://www.instagram.com/cool.worldsTHANKS FOR WATCHING!! Learn more about your ad choices. Visit megaphone.fm/adchoices
It's time to take a break for a few weeks but before we do, here's a look ahead at what research we'll be getting up to in 2017! Many of us are heading to the American Astronomical Meeting in Grapevine, TX, so be sure to say hello if you'll be there. Thanks to everyone for tuning in and supporting our channel in 2016!::More about this Video::► 229th Meeting of the American Astronomical Society: https://aas.org/meetings/aas229► Proxima b Transit Results video: https://youtu.be/fLPZiCZtr_k► Machines Predict Exoplanets video: https://youtu.be/6xxt9ke8uYo► Outro music by Taylor Davis: https://www.youtube.com/watch?v=dl9kI1yQKZk::Playlists For Channel::Latest Cool Worlds Videos ► http://bit.ly/NewCoolWorldsCool Worlds Research ► http://bit.ly/CoolWorldsResearchGuest Videos ► http://bit.ly/CoolWorldsGuestsQ&A Videos ► http://bit.ly/CoolWorldsQAScience of TV/Film ► http://bit.ly/ScienceMovies::Follow us::SUBSCRIBE to the channel http://bit.ly/CoolWorldsSubscribeCool Worlds Lab http://coolworlds.astro.columbia.eduTwitter https://twitter.com/david_kippingInstagram https://www.instagram.com/cool.worldsTHANKS FOR WATCHING!! Learn more about your ad choices. Visit megaphone.fm/adchoices
Get ready! On August 21st 2017, Americans will be treated to a rare total Solar eclipse. From coast to coast, everyone in the US should be able to see at least a partial eclipse and be within a day's drive of catching the total eclipse. Here's a quick rundown of what to expect, where to go and how to plan your trip.::More about this Video::► The web app you can use to plan your trip (as shown in the video) is available at www.GreatAmericanEclipse.com► NASA's page on the upcoming eclipse: http://eclipse.gsfc.nasa.gov/SEgoogle/SEgoogle2001/SE2017Aug21Tgoogle.html► Where to buy your glasses from: https://www.greatamericaneclipse.com/store/ and http://www.eclipse2017.org/glasses_order.htm► Outro music by Taylor Davis: https://www.youtube.com/watch?v=dl9kI1yQKZk::Playlists For Channel::Latest Cool Worlds Videos ► http://bit.ly/NewCoolWorldsCool Worlds Research ► http://bit.ly/CoolWorldsResearchGuest Videos ► http://bit.ly/CoolWorldsGuestsQ&A Videos ► http://bit.ly/CoolWorldsQAScience of TV/Film ► http://bit.ly/ScienceMovies::Follow us::SUBSCRIBE to the channel http://bit.ly/CoolWorldsSubscribeCool Worlds Lab http://coolworlds.astro.columbia.eduTwitter https://twitter.com/david_kippingInstagram https://www.instagram.com/cool.worldsTHANKS FOR WATCHING!! Learn more about your ad choices. Visit megaphone.fm/adchoices