Show Notes
In this episode of ListenABLE, Dylan and Angus sit down with Storm and Holly, the founder and brand ambassador of ByStorm Beauty, a trailblazing inclusive beauty brand designed for people with disabilities. They explore the challenges of inaccessible makeup, the importance of representation in beauty, and how ByStorm is creating products that empower the disability community while building a profitable, inclusive business. Storm shares the journey from co-designing accessible tools to collaborating with major brands, while Holly reflects on the personal impact of independence, confidence, and visibility. Discover how thoughtful design, community consultation, and advocacy are reshaping the beauty industry—and learn why accessibility benefits everyone. Connect with Holly and Storm: Storm: https://www.linkedin.com/in/storm-menzies/ ByStorm: https://bystormbeauty.com/ Holly: linkedin.com/in/holly-sultana-b37410212 Chapter Titles & Timestamps 00:00 – Intro: Welcome to Listenable
00:01 – Accessible Makeup Inspiration: How breaking a hand led to a new approach
01:40 – Meet Storm & Holly: Founders and ambassadors of ByStorm Beauty
03:00 – Empowerment Through Representation: How ByStorm impacts the disability community
06:10 – The Problem With Inaccessible Beauty: Everyday struggles and barriers
07:27 – Normalizing Struggle: Holly’s perspective on accessibility and independence
08:33 – Overcoming Ableism in Beauty: Challenges convincing others accessibility matters
12:12 – Building a Disability-Led Business: From prototypes to a thriving brand
16:20 – What is Accessible Makeup?: Tools, attachments, and co-design
18:08 – Collaborations & Industry Impact: Celeste Barber and mainstream engagement
19:43 – Representing ByStorm: The ambassador experience and social impact
25:08 – Community & Advisory Board: Lived experience shaping product development
27:00 – Retail & Global Expansion: Inclusion in stores and future plans
31:04 – Time & Independence: How accessibility saves time and fosters autonomy
33:06 – Product Design Details: Shapes, grips, and user experience
34:52 – Packaging & Unboxing: Accessibility beyond the product itself
accessible makeup, inclusive beauty, disability advocacy, disability-led business, ByStorm Beauty, makeup for disabilities, co-design products, empowerment, representation in beauty, inclusive product design See omnystudio.com/listener for privacy information.
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