Episode 166: Practical GenAI Use Cases in Supply Chain Planning and Execution with PwC's Moritz Kramer
The Future of Supply ChainShow Notes
In this episode, PwC’s Moritz Kramer shares practical GenAI use cases in supply chain planning, from decision support and scenario analysis to data harmonization, productivity gains, and guided decision-making with humans still in control.
Download the episode transcript
=====
This week, Moritz Kramer of PwC explains how GenAI is moving supply chain planning from static analysis to real-time, decision-centric support. He covers data readiness, black-box transparency, productivity uplift, and why AI will augment planners rather than replace them.
=====
Guest 1: Moritz Kramer, Director Integrated Business & Financial Planning, PwC GmbH WPG Moritz is a Director with over 10 years of experience shaping and delivering business‑led supply chain transformations for international organizations. He works across the full transformation journey—from defining strategic direction to translating vision into execution—covering SCM strategy, operating model innovation, organizational and process design, and the implementation of advanced planning solutions, like SAP. His work is driven by the ambition to build resilient, intelligent, and future‑ready supply chains, leveraging digital and AI technologies where they create clear business impact, while keeping a strong focus on value, scalability, and sustainable change.
Host 1: Richard Howells, SAP
Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.
=====
Show Links: PwC
Supply Chain Management: SAP Supply Chain Management SAP Insights: Supply Chain
Follow Us on Social Media : Richard Howells: LinkedIn, SAP Digital Supply Chain: LinkedIn
Please give us a like, share, and subscribe to stay up-to-date on future episodes!
=====
Chapters:
00:00:00: Intro 00:01:30: Guest’s Introductions 00:03:04: Real value of GenAI in supply chain planning 00:04:24: Scenario exploration and natural-language responsiveness 00:05:12: Productivity uplift and automation of manual work 00:05:53: Bridging business and IT with GenAI 00:07:45: GenAI as the “black box” explainer 00:09:42: Data readiness for GenAI rollout 00:11:24: AI for data harmonization 00:13:36: AI replacing or augmenting people 00:20:20: Biggest implementation obstacles 00:23:46: Future trends for AI and GenAI 00:27:09: What is the Future of Supply Chain? 00:28:31: Outro
More from The Future of Supply Chain
What if your supply chain system didn't just answer questions but took action? In this episode, Lukas Huber from Deloitte explains the real difference between conversational and agentic AI, shares concrete use cases from shortage mitigation to transport disruption, and makes the case for governance by design.
Kearney's Suketu Gandhi joins us to discuss why the supply chain is now central to corporate strategy—from COO growth optimism and resilience as a competitive weapon to AI industrialization and sustainability's renaissance.
Transportation is no longer just a last-mile function. This week we, together with Tushar Bhalla from CloudPaths, and Dmitry Antanovich from LeverX explore how it's becoming the nerve center of modern supply chains.
Can your supply chain make decisions faster than your competitors? We sit down with Brooks Noonan of NTT DATA to explore the shift from digital visibility to true autonomous execution—and what it actually takes to get there.
In this episode Amy Brachio explains why product-level carbon accounting is reshaping how supply chains buy, invest and compete. And why two factories with identical operations can legally report completely different carbon figures.