Show Notes
The tried and tested "landing page" business model is game over. Creating content on your website to get Google traffic is no longer a good idea. In fact, it’s now a waste of your time and effort. Google recently announced that it is going to use AI to start answering search questions on the Google results page. It calls this “doing the Googling for you” 🙄 But what it means in practice is that even if your content shows up as the ideal answer to a question, the searcher is unlikely to click through to your website. Instead, Google’s AI will come to your website, read it, learn it, and then use your content to answer the question on the Google search page. This makes most marketing advice out there – even some that I have shared in the past – increasingly irrelevant. This means fewer email sign-ups, fewer ebook downloads, and fewer course and programme sales. The internet is changing. So what do we do now?
More from Reframing Marketing
This will be the last podcast I make for this channel. So far, I've created 58 blogs, podcasts, and videos and written a book - Reframing Marketing. So what's changing?
Want to create content that truly resonates with your clients? Think of content as a vehicle guiding your client from where they are now to where they want to be. Use actionable advice, relatable metaphors, and emotional visuals to build trust and engagement. The key? Experiment and listen to what your audience responds to best. Discover more about creating content that speaks to your clients in our latest podcast.
Want to turn your clients into loyal brand advocates? It starts with one simple shift: Make them the hero of their journey. By positioning your client as the main character and guiding them through their story, you build trust and create lasting connections. This approach leads to enthusiastic recommendations and organic growth. Learn more in our latest podcast on why making clients the heroes of their stories is key to success in marketing and beyond.
This is the last episode of Notes from the Den. I explain what's coming next and how I arrived at that decision. You can see our new Pallant website: https://pallant.studio You can find more about Joel and In Your Corner: https://www.inyourcorner.co You can find more of Tad here: https://marketingforhippies.com
The best marketing strategy? Start seeing through your client’s eyes. Are your marketing messages getting lost or failing to resonate? You’re not alone—many brands miss the mark by focusing on what they want to say rather than what their clients need to hear. Imagine how much potential is slipping away each time a client feels misunderstood. Without addressing their true perspective, you’re only scratching the surface of their needs. Learn the five pillars of client-focused communication that go beyond guesswork. This podcast episode explores actionable insights into truly seeing things from the client's eyes. Align your message, build trust, and watch your results soar as clients feel seen and valued. Tune in now for a client-centred approach to marketing that works!