Success Through Switching Genres – with Romance Author, Daniela Romero (Classic Replay EP#551)
SPA Girls PodcastShow Notes
This is a classic replay of a fascinating interview we recorded a few years ago with author Danielle Annett (aka Daniela Romero) , who as switched genres from Urban Fantasy to Contemporary Romance, with amazing results.
She talks us through the decision to change genres, and what she did to make it a success, including some of the big decisions she had to make, such as whether to create a new pen name, how to market it, and what kind of social media/website and newsletter presence she wanted to have with the new genre/name. Danielle is a savvy businessperson, and you’ll definitely pick up some excellent tips from this discussion…
Danielle is also an organisational superstar, and we talk a little bit about how she organises all the various segments in her life so successfully! We loved chatting to her, and we’re sure you’re going to enjoy listening to this episode again!
About Daniela
Daniela Romero is a Snarky AF, Latinx Author, who happens to also be a Mom of 3. Born and raised in sunny California, she now makes her home in the Pacific Northwest and is happy to enjoy all four seasons even if the snow can sometimes be a bit much. She hates cheese—of all kinds—and yes that means she orders cheeseless pizza. Daniela is an ENTJ all the way which means she loves to talk (a lot) and is probably as extroverted as they come so feel free to shoot her a message, send a raven, throw up smoke signals. Whatever it may be. She love’s chatting with readers so feel free to stalk her.
Find her at: https://daniela-romero.com/
Danielle’s bookbox business: https://baddiesbookshop.com/
🔗 CONNECT WITH THE SPA GIRLS:
🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com
🎧 Subscribe to our weekly episodes on your favourite podcast app — search “SPA Girls Podcast”
💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast
#authortube #SelfPublishing #IndieAuthor #romancewriter
#SelfPublishing #romancewriter #writingpodcast #writingcommunity
More from SPA Girls Podcast
You don’t need a million readers. You need 1,000 who buy everything you write. Cheryl, Shar and Wendy take Kevin Kelly’s 1,000 True Fans model — 1,000 people spending $100 a year — and work out what it actually looks like for an indie novelist right now.
🔁 CLASSIC REPLAY — This episode was originally recorded in 2023 and the writing craft advice is just as relevant today.
This is a concrete, numbers-heavy conversation about what diversification actually means for a working author. Million-selling author Craig Martelle has published over 200 books since 2015, across 28 series, and has around 25 different sources of income. Craig’s definition of Author Diversification is multiple revenue streams, and he counts formats, distributors, languages, genres and co-authors as part of it. He walks through where to start when you’ve only got five books out, why paperback belongs in your Amazon ads, what a SAG-AFTRA narrator really costs and why he pays it anyway, and how he translated nine books into German for almost nothing using three AIs checking each other.
USA Today bestselling author Lana Love writes short romance: 15,000-word books with curvy heroines and protective heroes. She publishes one a month and has more than 60 out. Her income doubled when one book in her Mountain Men series took off and lifted her whole backlist, and she did it with very little advertising. In this episode of the SPA Girls Podcast (EP571), she walks us through exactly how.
Four authors, more than a decade of self-publishing, over 300 books published combined, and four very different takes on the successful author mindset. Cheryl, Shar, Wendy and Trudi share what keeps them writing through industry shake-ups, sales dips and busy family life.