Home Service Marketing Conversion Starts With Your Website with Paul Redman

A profitable year can still leave you short on cash in January. Knowing how to improve cash flow in a service business is how you close that gap before the slow season starts. In this episode, I'll walk through a $6 million example company that looks healthy on paper and still runs short on cash by January. That is one of the most common home service cash flow problems I see. Then I'll show you how to plan for it, starting with what it costs to run your business each month of the slow season. What You'll Learn: Why a profitable year can still leave your bank account short in January

Some of the biggest hidden profit leaks in a home service business are sitting in your warranties. Every callback pulls a tech off a paying job. You eat the cost, and it comes straight out of today's cash flow. My guest, Tim Byrd of Warranty-RE, has spent 32 years helping car dealers set up and own their own warranty companies. Now he's doing the same thing for home service businesses. He told me about an HVAC owner he met in Scottsdale who was sending $600,000 a year to a third-party warranty company. His claims didn't come anywhere close to that. If you're building a profitable HVAC business or trying to protect your roofing contractor profits, this conversation shows you how to stop callbacks from hurting profits and start keeping the premiums you collect. What You'll Learn: Why third-party warranties send out more money than they ever pay back

Inventory profit leaks are the ones almost nobody goes looking for. You already paid for the material. It's sitting on a shelf in your shop. Then a crew buys it again on the way to the job, and the margin you planned on quietly drops. My guest this week is Eric Oberembt, owner of D&M Roofing and the founder of InventoryHQ. He started roofing with his grandfather at ten years old and still runs the company today. He built the app for his own crews after material costs in home services climbed, and he realized he had no real idea what was sitting in his two warehouses. What You'll Learn: Why a five percent job costing error quietly costs you tens of thousands

When it comes to lead conversion for contractors, the problem is almost never how many leads you have. It is what happens in the first 60 seconds after one of them comes in. I sat down with Ryan Fenn, the founder of Chiirp, to walk the whole customer journey and find the marketing profit leaks hiding along the way. We start at the missed call and follow it all the way through to the estimate that nobody ever chased. Most of what Ryan shows comes down to catching the leads you already paid for instead of going out and buying new ones. What You'll Learn: Why your missed calls cost you more than your ad budget does

Most of what I hear about contractor sales follow-up comes down to one thing: businesses stop too soon. I sat down with Nathan Klug of Lift Growth Systems to talk about the dollars sitting untouched inside your own customer list. Nathan started his own insurance agency about fifteen years ago. He and his business partner brought on 100 agents in 90 days. That fast growth exposed a real problem. They had no way to actually follow up with everyone they brought in. That early lesson is what eventually led him to build tools that help with lead conversion for contractors today. What You'll Learn: Why the average business only tries a sales follow up once and gives up