Show Notes
If you've ever struggled to define your "thing", you're going to want to listen to this one. In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement. I break down the difference between a niche and a movement, why both matter, and how building a movement can give you all the clarity and momentum of niching without forcing you into a box that doesn't fit. In this episode: Why being multi-passionate isn't a problem to fix, and how to use it as a brand asset The real difference between a niche and a movement (and why you need both) How to go from "here's my expertise" to "here's what I believe" and why that shift changes everything The question that helped me find my movement underneath all the different things I've done Why your message, not your method, is your most powerful differentiator online Mentioned in this episode: Light Up Your Movement, the two-week sprint to build the movement, message and hype behind your brand. Early bird doors are open on March 19th, join the waitlist here. Loved this episode? It would honestly mean so much if you could leave a review - it helps more people find the podcast. And come tell me on Instagram what your movement is, I genuinely love hearing peoples answers!
More from Launch Like a Creator
If you’re anything like me, or pretty much every client I’ve ever worked with, I bet at one stage, you’ve said the words “I think I’m just attracting the wrong people”. We’re taught that as long as we get the numbers, we can make the sales. As long as you can get x amount of people on your waitlist, or 10k followers, or however many leads - as long as you have eyes on your content, you’ll be able to hit your revenue goals. But UNFORTUNATELY it’s not always as simple as that, and if you're a business owner looking to grow and scale, you've likely come across this issue too. In this episode I share the four things to focus on to start attracting more ready to buy, action taking people into your audience with your content.
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We all know that growing a following online doesn't necessarily mean making the money you want to make - but WHY is that? What is it that makes some people with a relatively small audiences make way more sales than some people with huge audiences?
Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse engineer your content world to bring these goals to life.