Show Notes
Spilling the tea today with two guests who manage hundreds of launches a year, so grab your notebook. If you've ever assumed Black Friday planning doesn't apply to you because you're a service provider and not a course creator, this episode is going to change your mind. I'm joined by Riley and Samantha, project managers with the KS Agency, ahead of our second annual Black Friday Summit this August. Between the two of them, they've run more Black Friday launches than they can count, and they broke down exactly what separates a calm, profitable launch from a chaotic one.
What you'll hear in this episode Why priming your audience matters more than the offer itself The realistic timeline for when to actually start priming for Black Friday How a Black Friday funnel is different from a regular launch funnel How service providers without a digital product can still prime an audience The number one organizational tool Riley and Samantha recommend for solo business owners AND SO MUCH MORE!
Resources & Links Mentioned In This Episode ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-marketing-strategy-in-2026/ ▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/
Connect with KS-Agency 💻Website 📱Instagram ⚡️(Free Gift) My Week Trello/ Asana Templates
Connect with Me (Dolly DeLong Education) 💻 Website 📱 Instagram 🎥 YouTube
Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode: ✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love.
black friday marketing strategy for service providers, black friday launch plan, priming for black friday, black friday project management, black friday summit 2026, black friday marketing for photographers, how to prime your audience, black friday funnel strategy, solo business owner launch tips, project management for launches, trello for launches, black friday launch mistakes, black friday timeline, black friday for service providers, launch planning for photographers, black friday marketing for family photographers, KS agency launch tips, black friday email marketing, how to organize a launch
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