Show Notes
In this edition of GTM mavericks, we welcomed Michelle Vu, Vice President of Sales, Customer at G2. Michelle shared her thoughts on winning with context in B2B sales and a whole lot more. We explored why: - ICP is about more than acquisition - AI wins compound over time - Deep context reduces deal risk Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/
Follow Michelle on LinkedIn here: https://www.linkedin.com/in/michelle-koenig-vu/
Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
More from Go-to-market Mavericks
Sid shared his journey in across GTM and provided a deep dive into the role of GTM strategy. In this episode, we explore: - Three pillars of GTM strategy - AI jobs to be done for GTM - The art of revenue architecture - Laddering up to company objectives
Brendan was previously at Apollo, founded a company called Groundswell, and writes for The Signal.
In this edition of GTM mavericks, we welcomed James Kaikis, Chief Revenue and Experience Officer at TestBox.
In this edition of GTM mavericks, we welcomed Mitch Osborne, Global Director of Business Systems & RevOps at G2.
In this edition of GTM mavericks, we welcomed Molly Vorwerck, Head of Marketing at Monte Carlo.