Show Notes
Vivek Ramaswamy argues corporate America hijacked social justice for profit and power. We dig into the ESG machine, the DEI industry, and the hypocrisy that holds it all together.
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Sam and Sophie break down Wheeler and Meyerson's five-phase brand process and why consistency beats novelty. Turns out a brand is a gut feeling, not a logo.
Thoreau built a cabin for 28 bucks and worked six weeks a year. We talk about why his 1845 experiment still stings, and what 'quiet desperation' actually looks like today.
Sonia Faruqi's journey from investment banker to farm investigator reveals the brutal logic behind industrial animal agriculture. We talk about the system's hidden costs and the farmers trying to do it differently.