
Show Notes
"I'd only sell for a stupid multiple. Thirteen, fifteen X." A five-practice owner from Dallas calls the hotline with the question every group owner is quietly asking: when do I sell, and what's the highest multiple anyone has actually gotten? What follows is one of the most candid breakdowns of the DSO economy you'll hear anywhere. Zombie DSOs, zero interest rate policy, bridge loans at 18 percent, dilution that sellers never see coming, and why a headline multiple is not the same as a check. Peter and Craig make the case for a different scoreboard entirely: do the honest math, optimize for cash flow, and build a life you don't want to sell. Dr. Cary Brown returns with an update on his My Story journey from February: Google reviews doubled, revenue consistently up, and a self-graded report card that Peter and Craig immediately push back on. The real lesson isn't the tactics. It's the psychology of giving yourself credit and the power of consistency over intensity. Plus, a milestone to open the show: the Bulletproof Summit 2026 is officially sold out, and Craig records his final podcast from his current office before breaking ground on a 3,000 square foot expansion that takes his practice to 26 operatories. At 55, he's stepping on the gas again.
Got a story or a question for the guys? Call 561-933-5575.
www.bulletproofmastermind.com www.bulletproofsummit.com
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We continue to see dentists treating AI like a smarter search bar. They type in a question, get an answer, and move on, never realizing that the same technology could be organizing their files, working their inbox, researching on their behalf, and quietly handling the tasks that eat up their week. Meanwhile, websites, apps, and the old way of searching for anything are being rebuilt around AI agents rather than people. In this short episode, Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh make the case that this is the most transformative shift of our lifetimes, and that the gap between the people who lean in now and the people who wait is going to widen fast. Ian asks the question a lot of practice owners are quietly asking: for someone who is still trying to understand what AI even is, where do you actually start? Pete's answer is not a list of hacks. It starts with getting your own digital life in order, building a clean corpus of data that tools like Claude Code, GrokBot, and Instinct can work from, and learning to hand off everyday tasks to agents before you try to deploy anything in the practice. Craig also frames the bigger shift: the internet gave us the Information Age, and AI is ushering in the Processing Age, where the real value is in making sense of everything we already have.
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Dentistry has sold practice owners a seductive dream: grind it out for a decade, build up a million-dollar practice, sell out to a broker or DSO, and ride off into the sunset with a life-changing check. But when you strip away the selling hype and look at the actual balance sheet, the reality of a practice sale is often a brutal financial haircut. Practice owners regularly confuse top-line sticker price with spendable post-tax cash, mistakenly viewing an exit as their primary nest egg while trading away their most valuable wealth-generating asset. In this episode, Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh dissect the math behind the "Yield Rule" to reveal why cashing out doesn't yield the freedom most dentists expect. Peter walks through a real-world practice valuation and Craig highlights the underlying motives driving this exit rush: both of which reveal some hidden realities of selling a practice. The trio digs into the psychological traps that fuel artificial dissatisfaction—from comparing your practice to high-volume outliers to feeling envious of tech-bro patients while grinding in the operatory. Craig and Peter challenge the dangerous binary myth that you must either own a massive multi-location practice or sit helpless, arguing instead for wealth diversification, asset accumulation, and even the high-producing "LeBron James" associate strategy. Rather than treating your dental practice as a romanticized lottery ticket, the key is recognizing burnout signals early, building an operational ecosystem that runs without you, and compounding income outside your practice walls long before you consider stepping away. If you've been eyeing an exit simply to escape your daily routine, stop and do the real math before trading high-yielding cash flow for a check you're too afraid to spend. Take inventory of your numbers, fix what's broken in your business, and start building a life you don't need to sell. Got a story or a question for the guys? Call 561-933-5575. www.bulletproofmastermind.com www.bulletproofsummit.com