Ep 2: The 3am Idea — Jade Rideout on Bali, Burnout and Building The Soulful Marketing Co
Making It. My Business.Show Notes
Jade Rideout knew she wanted to run her own business from the age of five. Getting there took a few detours — five years in agencies, a London role that looked great on paper and fell apart in ten weeks, and a six-month reset in Bali that changed everything. But getting there was absolutely worth it. In this episode Jade shares the honest story of building The Soulful Marketing Co — the burnout, the self-doubt, the 3am business name revelation, and why she believes marketing should feel good for everyone involved. We talk about pricing, self-worth, the loneliness of freelance life, and why getting in the room — even when it feels audacious — changes everything. Whether you’re questioning your corporate path or knee deep in the freelance juggle, this one will make you feel a lot less alone. In this episode: From agency life to freelancing — Jade’s winding path Leaving a job after 10 weeks with no plan B The Bali reset and the 3am idea that became her business name Pricing, self-worth and why she ditched hourly billing Networking, connection and rising by lifting others Redefining success on your own terms Making It. My Business. is hosted by Heather, founder of Salt & Chalk Studio. Find me on Instagram @saltandchalkstudio.
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