30 Minutes to President's Club | No-Nonsense Sales

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

30 Minutes to President's Club | No-Nonsense Sales

Show Notes

Our new Social Selling course with Sam McKenna is live! Save $50 during launch week, through October 25. Order here →

Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer value throughout the entire pilot.

📈 Pick metrics you can move: Start with measurable upstream metrics you can impact during the pilot, then connect them to larger business outcomes.

🤝 Build two champions: Win over both the business champion responsible for the outcome and the technical champion living in the workflow every day.

🎯 Agree on the conversion upfront: Define success criteria before the pilot starts and establish that hitting those outcomes should lead to a paid agreement.

You're one step closer to President's Club!

📝 Build vs Buy w/ Jen Allen-Knuth

🏋 30MPC Training

🛠 Weekly Tactical Breakdowns

📚 Things you can steal and use today

More from 30 Minutes to President's Club | No-Nonsense Sales

Oct 22, 2026

The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26: https://30mpc.com/course/social-selling-course

Oct 20, 2026

The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26: https://30mpc.com/course/social-selling-course

Oct 15, 2026

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine

Oct 13, 2026

Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine

Oct 8, 2026

Save your seat for the Social Selling Masterclass: https://www.30mpc.com/episodes/the-social-selling-masterclass

See all episodes →