Is PR a Scam? What Actually Gets You Noticed with Kristina Bartold

Welcome to Fame-Ready! This week, Katrina Owens is announcing the return of Five Weeks Till Famous, her signature live course designed to help entrepreneurs turn their personal brands into bigger opportunities, greater visibility and real revenue. After nearly two years of securing major brand partnerships, landing five-figure speaking engagements and stepping onto more than 25 stages across North America, Katrina is sharing the strategies, lessons and PR secrets that have helped her take her personal brand to the next level. Building a personal brand that opens doors isn't about waiting to be discovered or growing a massive social media following. It's about knowing what makes you different, learning how to pitch yourself, investing strategically in opportunities and taking consistent action towards your goals. Katrina breaks down the five pillars of her newly revamped course and explains how to stop watching other people land dream opportunities and start creating those opportunities for yourself. You'll learn: Build a personal brand that gets you noticed. Get clear on your positioning, messaging and unique expertise so you can confidently attract speaking engagements, media features and brand partnerships. Master the art of pitching and strategic PR. Discover how to find and pitch organic opportunities, leverage paid visibility and make smart investments that multiply your return. Turn your visibility goals into a 90-day action plan. Stop putting your biggest dreams on another vision board and start taking the steps that turn your personal brand into a revenue-generating asset.

Welcome to Fame-Ready! This week, Katrina Owens is coming to you from Palm Springs in the middle of her Six Figure Personal Brand book tour to talk about what it really takes to run a profitable personal brand while travelling. From speaking engagements and retreats to podcast recordings and client calls, Katrina shares how she balances enjoying the experiences she's worked so hard to create with the responsibility of showing up consistently for her business. Building a personal brand that supports your dream lifestyle doesn't mean working whenever you feel like it. It means creating the structure, consistency and accountability that allow your business to thrive wherever you are. Katrina breaks down how to turn travel into brand-building content, maintain your visibility without being glued to your phone and keep revenue-generating conversations moving, even when you're away from your usual routine. You'll learn: Treat your personal brand like a business. Prioritize your non-negotiables and stay consistent, even while travelling. Turn travel into brand authority. Share your experiences and connections to elevate your brand perception. Stay visible and keep sales moving. Maintain your content, engage your audience and prioritize revenue-generating conversations. Tune in to this episode of Fame-Ready for an empowering conversation about building a personal brand that gives you the freedom to live the life you want, without sacrificing the consistency that makes it profitable. Because getting paid to be yourself isn't about having an unstructured lifestyle. It's about showing up, owning your responsibilities and building a business that travels with you. Learn more about the Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching

Welcome to Fame-Ready! This week, Katrina Owens breaks down paying to speak at events, why it counts as paid PR and when a sponsorship is worth it. After seeing several posts from women who paid $25,000 USD to speak at an event, Katrina shares her take without shaming anyone who made that investment. She explains how a paid speaking opportunity can build brand awareness and brand authority and why it only pays off when you have a contract, real deliverables and data behind the decision. From signing a contract and looking beyond stage time to booths, swag bags and marketing touch points, Katrina shares what she looks for in a sponsorship, using her own $5,000 USD investment in Like Minded Live as an example. She also explains why a stage you pay for should not be one of your first speaking engagements and how starting small helps you build the experience and data you need. You'll learn: Sign a contract first. A Google Doc is not enough to protect your deliverables on a big investment. Invest in more than stage time. Look for a sponsorship with a booth or table, swag bags and marketing touch points. Start small and build data. Use smaller stages, workshops and virtual summits to learn how speaking converts for you. Tune in to this episode of Fame-Ready for an honest conversation about paying to speak, knowing the difference between a scam and a reasonable investment, navigating the gray area of speaking and PR and remembering that "Speaking is 100% a business." Learn more about the Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching

Welcome to Fame-Ready! This week, Katrina Owens is joined by Tianna Mamalick, founder of SMB Marketing, to talk about what happens when SEO, PR and personal branding work together. With 12 years of experience in search marketing, Tianna helps small business owners create predictable lead generation systems through SEO and paid ads. She shares why getting specific about what you want to be known for can make it easier for people, search engines and AI to find, trust and recommend you. From niching down and evolving your personal brand to writing a book, pitching bigger opportunities and becoming known in your local community, Tianna shares how her own visibility journey has changed the way she thinks about being Fame Ready. Katrina and Tianna also unpack why backlinks, media mentions and consistent messaging are becoming even more valuable as AI changes the way people search for experts online. You’ll learn: • Make yourself easy to recommend. Get clear on what you do and what you want to be known for. • Let your brand evolve. Niche down now, build visibility and bring your audience along as you grow. • Build authority beyond social media. Use PR, podcasts, speaking and backlinks to strengthen trust and visibility. Tune in to this episode of Fame-Ready for an empowering conversation about becoming easier to find, building authority through SEO and PR, embracing the no’s that come with bigger opportunities and creating the kind of visibility that makes people say, “I know you.” Learn more about the Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching

Welcome to Fame-Ready! This week, Katrina Owens gets real about what it looks like to run a personal brand-based business when you simply do not feel like showing up. After weeks of being sick, feeling disconnected from content creation and questioning the noise of the online business world, Katrina shares what she is doing to slowly find her spark again. Personal branding is not about creating a bigger, bolder or more polished version of yourself online. It is about getting people on board with who you actually are, how you treat people, what you believe and the perspective you bring to your work. And sometimes, building that brand means learning how to keep moving forward even when the person behind it is having a hard season. You’ll learn: • Separate yourself from the business when you need to. Sometimes the CEO has to show up even when the person behind the brand does not feel like it. • Focus on the next small step. You do not need to do everything at once. Decide what showing up can realistically look like today. • Reconnect with why your work matters. Remembering the results and opportunities your business creates can help bring back your spark. Building a personal brand is not always butterflies, rainbows and perfectly polished content. Sometimes the most powerful thing you can do is show up honestly, take the next step and trust that your spark will come back. Tune in to this episode of Fame-Ready for an honest conversation about navigating a rut, staying visible through challenging seasons and finding your way back to the work that lights you up. Grab your copy of The Six-Figure Personal Brand here: https://www.amazon.ca/dp/B0HC4LQ25Z