Episode 16 | Kyle Poyar: Software Pricing in the AI Era

In the business of software, how you charge is just as important as what you build. In this episode of The Meg & Amy Show, Meg and Amy sit down with Kyle Poyar, creator of Growth Unhinged and one of the leading voices in SaaS pricing and monetization. Kyle coined the term Product-Led Growth, and in this conversation he unpacks the seismic shifts happening in pricing – from the rise of hybrid and usage-based pricing to the new frontier of AI ARR.

Save your spot for Kyle's upcoming keynote: How to Monetize Your Product in the AI Era | https://productdrive.userpilot.com/talks/how-to-monetize-your-product-in-the-ai-era/

Kyle's Substack: https://www.growthunhinged.com/

Kyle's Blogs: Usage-Based Pricing 2.0 | https://www.growthunhinged.com/p/usage-based-pricing-20

I'm Roasting Your Pricing Model | https://www.linkedin.com/posts/kyle-poyar_today-im-roasting-your-pricing-model-flat-fee-activity-7341873621071523841-ey8F?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAB5eYzoBji0hRFR25InbUtOYcrXhHjARevM

Intercom's Decisive Bet on AI | https://www.growthunhinged.com/p/intercoms-bet-on-ai The State of B2B Monetization in 2025 | https://www.growthunhinged.com/p/2025-state-of-b2b-monetization

Blogs:

How Top Tech Companies Define ARR | https://www.mostlymetrics.com/p/how-top-tech-companies-define-arr

Books:

Likeable Badass | https://amazn.so/kQLSuBp

Connect with Kyle, Meg, and Amy:

Kyle's LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Instagram: https://www.instagram.com/megandamyshow/ LinkedIn: https://www.linkedin.com/company/the-meg-amy-show Meg’s Website: https://www.megbear.com

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