#174: Fitness Industry Trends 2025, Mastering Lead Generation and What Most Small Gym Owners Get Wrong with Justin Tamsett!

Today, I break down my biggest takeaways from the Philip McKernan BraveEntrepreneur leadership retreat in County Clare — and why experiences like this are non-negotiable for serious entrepreneurs. Top Takeaways: 1. The Power of the Room — Being physically present with other high-level operators changes your baseline. Your OS coach says it best: when you're stuck or hitting a wall, having people you can actually reach out to is a different level of support than any online community. 2. Identity Work Shows Up in Business — Imposter syndrome, childhood wounds, self-sabotage — these aren't business problems. They're identity problems that manifest in business. Until you do the inner work, the strategy won't stick. 3. Thinking Bigger Becomes Easier When You're Around Bigger Thinkers — When you're sitting across from someone doing €12M a year, your own goals start to feel not just possible, but inevitable. Proximity recalibrates what you think is realistic. 4. Vulnerability as a Leadership Skill — Retreats like this strip away the performance. The breakthroughs often come not from the content but from the honest conversations that happen off-schedule. 5. The Cost of Isolation — Most entrepreneurs plateau not because of strategy gaps but because they're building alone. The retreat is a reminder that community isn't a luxury — it's part of the operating system. Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching The Circle: https://briankeanefitness.com/online-mastermind

Email: [email protected] I'm making some changes to The Circle from July.

GLP-1s are changing who needs a coach. AI is changing what coaches do. So what's left for fitness professionals in 5 years?

I asked Chat GPT and Claude "whats the best way to build a fitness business?" - and I got ten answers ranging from decent to flat our wrong.. Listen to find out what he came out with.. Timestamps: 00:00 Prompting Chat GPT and Claude 03:02 Evaluating AI Advice for Fitness Coaching 05:49 Niche and Target Audience 09:10 The Role of Certifications and Business Plans 12:01 Building a Client Base and Marketing Strategies 15:08 Networking and Professional Relationships 18:13 Investing in Yourself and Continuous Learning www.briankeanefitness.com

Watch the full video on YouTube - Click Here _________________________________________________________________________________________ You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated market. It's three specific mistakes that most online business owners never fix. In this video I break down exactly why your content isn't converting and the shifts that turn it into a real client pipeline. You'll learn: • Why attracting attention and attracting clients are two completely different things • The call-to-action mistake that costs you clients even when people love your content • Why performing on camera builds an audience but teaching builds a business If you're a coach, consultant, or online business owner who's tired of creating content that doesn't lead to clients — this one's for you. 🔗 Ready to go deeper? Apply to join The Circle — my community for online business owners serious about scaling through content or DM me the word 'Circle' on Instagram and we'll figure out if it's the right fit for you.