Entrepreneur Conversations

The Truth About AI in Your Business (From Someone Actually Using It) | Matt Harmsworth

Entrepreneur Conversations

Show Notes

Matt Harmsworth wanted to fly helicopters, ended up a countryside ranger on £8,000 a year, and is now the consultant his mastermind peers simply call "AI Matt." In this episode he walks James Martin through the unglamorous, human-first way he actually puts AI into a business: start with the problem not the tool, free your people up instead of cutting them, and build systems that let you work on the company rather than in it. You'll leave with a concrete playbook, from voice agents as triage to optimising for AI search before everyone else, plus a reminder that real authority comes from running this stuff in your own profitable businesses, not selling theory.**00:00 - Why he never got to fly helicopters****01:22 - From an £8,000 ranger to tree surgery****02:36 - 23, in debt, and the phone out the window****04:07 - Walking away, and the consultancy that found him****05:41 - Bringing AI into a team without scaring them****06:29 - "What's the problem we're actually solving?"****08:30 - Meet Rose, the voice agent running the phones****09:05 - Human centricity: free your people up****10:34 - The triage rule (Barbara and her bunions)****12:38 - Proving you're not jumping on the bandwagon****13:42 - Why experiences are beating transactions****15:39 - "The death of paid ads"****16:00 - 900 million users and why only 5% pay****17:02 - The whole world is being pushed to voice****19:05 - SEO is out, GEO is in****20:34 - Optimising for the agent, not the eye****25:33 - Be first when AI ads hit the UK****27:14 - Drones, AI, and "it's just a tool"****28:52 - Too early: the DJI Phantom tree gamble****30:46 - Building authority: the who, not the how****31:35 - Bond, Transformers and Tony Hopkins****32:19 - The Mark Wahlberg call that ended a marriage****33:43 - £800 a day and the feast-or-famine trap****38:11 - Build the business to work on, not in****40:02 - Audit the subscriptions bleeding you dry****40:58 - Building your own tools, meet Rover Bark****42:30 - The jobs AI takes first****44:50 - Why you still want a human at 2am****48:13 - The backlash coming for fake AI content****50:17 - Where AI avatars actually earn trust****52:58 - Tombola: a failure he's grateful for****57:21 - Hire slow, fire fast****1:02:26 - Saying no to money that costs your values****1:04:01 - The unethical AI requests he turns down****1:09:54 - The voice agent "gateway drug" model****1:13:59 - The bottleneck nobody plans for: finance****1:15:14 - Education and the default diary****1:17:05 - What they're reading****1:22:46 - Lunch with Fiennes or Attenborough****1:24:56 - You're the sum of the ten around you**Guest: Matt Harmsworth | https://www.linkedin.com/in/matt-h-0a058150/Matt on Instagram - https://www.instagram.com/mattharmsworth/James Martin's mastermind - www.baddowpark.comCommercial Property - www.baddowpark.com/inside_commercial_property/Newsletter - www.baddowpark.com/newsletterInstagram - www.instagram.com/jamesmartinentrepreneurLinkedIn - www.linkedin.com/in/james-martin-entrepreneur/

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