Show Notes
Dub and Nectro are joined by packaging and brand expert Wren Spence to unpack the real reason we buy certain snacks and supermarket products, and it’s not always taste.
We dive into how packaging psychology, hype launches, and social media now drive food trends, why some products win purely off design, and whether fast food or supermarkets are pushing innovation harder. They also debate collabs, influencer meals, and how “thumbnail shopping” is changing the way brands design products for online ordering.
Plus, rapid-fire takes on the best and worst packaging, products that fooled us, and what Aussie brands could do better.
A must-listen if you’ve ever bought something just because it looked good on the shelf.
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