Show Notes
Mortgage rates moved higher. Most agents are about to react by slowing down.
Tim and Julie explain why this may be exactly the wrong response — and why rate headlines can become one of the best reasons you've had to call your buyers, sellers, past clients, and database.
The real conversation isn't simply about mortgage rates. It's about monthly payment, affordability, financing strategy, seller concessions, rate buydowns, and helping consumers understand options they may not know exist.
You'll learn why buyers who say they're “waiting for rates” may actually have a payment objection, how working with a knowledgeable lender can help uncover alternatives, how seller-paid buydowns can change the listing conversation, why motivated sellers become more important when competitors retreat, and how consistent database prospecting can create opportunities while other agents mentally check out.
Tim and Julie also explain why your next business year shouldn't begin in January. The agents building momentum now can enter the next year already working from a plan instead of starting from zero.
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Somewhere in your market this weekend, a neighbor at the coffee shop asked an agent, "So how's the market?" The agent said it's going to be real slow until rates improve, the conversation ended, and two weeks later that neighbor listed with somebody else.
Somewhere in your market this morning, an agent is still waiting for the crash. They're holding off on calling their sphere, holding off on the farm mailer, holding off on asking for the listing.
Nearly 14 million homes are about to change hands over the next ten years, and most of them are the family homes your buyers are dying to get.