Summary
Marketers are increasingly calling out "bull spend," a term used to describe advertising budgets allocated to metrics that may appear impressive but do not yield tangible results. This discussion highlights the disconnect between flashy metrics and actual performance, particularly when scrutinized by financial officers. The conversation emphasizes the importance of cutting unnecessary spending in favor of more effective strategies.
Alexandra Samuel, a tech speaker and data journalist, shares insights on building personalized AI assistants to streamline tasks such as writing and project tracking. She outlines a step-by-step approach to creating these assistants, which includes defining their persona, tasks, and tone. Samuel encourages users to test their assistants, provide feedback, and continuously refine their instructions to enhance performance. This process aims to alleviate repetitive tasks and improve efficiency in various professional settings.
Show Notes
How to Build Your Own AI Assistant
8 Jul 2025
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Data journalist Alexandra Samuel shows how anyone can create a custom AI assistant in five easy steps.
Read the full article here: https://s.hbr.org/46v9JXR
Prefer audio? Listen to our newest IdeaCast episode with Alex for a deeper dive: https://s.hbr.org/4lNiZeB
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