How She Built It with Katie Lear, Gabi Day, and Cris Caruso

You come home from a planning day lit up. Six hours of clarity, a wall of Post-its, a quarter that finally makes sense. Then you sit down with your team, and somewhere between your head and their inbox the whole thing flattens into a to-do list nobody has the context for. Elise Arsenault knows that exact moment. She built The Global Actor into a training program the audiobook industry has come to trust, with ten of her graduates nominated at this year's Audies and several of them winning. And...

Adrienne Loker was certain her group therapy practice needed more marketing. Her numbers said otherwise. Here is what actually turned her business around. Most therapists believe the path to growth is hiring a team and handing off clients. Adrienne did exactly that, and the plan that looked perfect on paper came apart the moment real people and real life entered the picture. People got licensed and left with their caseloads. The loyalty she thought she had earned was not for sale. In this e...

You are the one everyone calls when something goes wrong, and you’re also the one who’s supposed to be growing this company. This is the full CEO Ceiling Assessment, recorded live on October 20th. Score yourself green, yellow, or red across the five places capacity breaks in a service-based, relational business. Grab a piece of paper before you press play. You’ll score: → Calendar & Buffer → Your Business HQ → Your Out-of-Office Plan → Feedback Loops → Market...

There’s a continuing education course in financial services where advisors get reminded to talk to both people sitting across the table from them. As in, actually have a conversation with the wife. That one reminder tells you a lot about the client experience women have been handed when it comes to their own money. My friend and client Cris Caruso (who first joined me on the podcast here) came up in that industry, and she watched what happened on the back end of it. When a woman who never had...

A CPA once looked at how I run my business and said, “You spend way more per client than most other people running these types of businesses.” And I said, “Yep, I’m fine with that.” That one exchange is what a values-driven business looks like on a spreadsheet. After four episodes of The Matriarchy Would Never taking apart the standard playbook (the safety net we’re all expected to be, patriarchy in pink, the persuasion tactics, and leaving yourself out of your own plan), you’ve probably been...