The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens
DTC POD: How The Best Brands Are BuiltShow Notes
Colin Flood is the VP of Marketing at Unreal Snacks, a better-for-you chocolate brand. He began his career in e-commerce with Fanatics and later honed his expertise in shopper marketing at Rockfish, focusing on integrating offline and online strategies for CPG brands before joining Unreal.
In this episode of DTC Pod, Colin talks about how Unreal successfully expanded its DTC and retail presence, including the strategies they deployed in marketing, budgeting, and product launches. He also touches on community engagement and the art of balancing the retail and digital aspects of the marketing mix.
More from DTC POD: How The Best Brands Are Built
Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the air freshener space that champions natural, tea tree oil-based products. His experience spans hands-on entrepreneurship, product development, and building a high-growth business rooted in Buffalo.
Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), a 20-year veteran of the herbal supplements industry, and former Chief Innovation Officer at Care/of. He has also been involved with startups including Infinite Garden and Ingredient AI.
Natalia Chappell is the founder and director of Natalia Chappell & Co, a UK-based consultancy helping luxury, fashion, and lifestyle brands scale sustainably through holistic digital marketing.
Martin Forde is co-founder and partner at Highline Brands, a retail brokerage focused on helping modern, digitally native consumer brands make the leap into omnichannel retail.
Oisin O’Connor is the CEO and co-founder of Recharge, a leading subscription management platform. Recharge now powers over 100 million subscribers and has reached $100 million in ARR, offering infrastructure for thousands of brands looking to build, optimize, and scale recurring revenue models.