But What Do I Know?™

The Reality of Building A Startup Feast. Diane Kone

But What Do I Know?™

Show Notes

What does it really take to build a business before the funding, recognition and success stories arrive?

This week on But What Do I Know? Podcast, Chidinma is joined by Diane Kone, founder of Swayed, a tech platform designed to make discovering stylists for afro/ textured hair (WAYY) easier.

Together, they discuss Diane's journey into entrepreneurship, the problem that inspired Swayed, and the realities of building a tech startup from the ground up (hint: the platform crashed and Diane had to switch web developers about 4 times). From product development and navigating funding to the unique challenges facing Black women founders in Canada's startup ecosystem, Diane shares what it means to keep building while the business is still finding its footing.

This is a conversation for the entrepreneurs about learning as you go, and the work that happens LONG before success becomes visible.

—

Connect with "But What Do I Know?" Podcast:

Leave A Voicenote: https://www.speakpipe.com/BWDIKPodcast

Podcast Community: ⁠https://www.bwdikpodcast.com/

Subscribe and watch this episode on YouTube: https://www.youtube.com/@BWDIKPodcast

IG: @bwdikpodcast

Tiktok: @bwdikpodcast

—

Connect with Diane Kone: @deemtrl

Visit Swayed: https://www.theswayedapp.com/

—

Episode Credits:

Executive Producer: Chidinma Azubuike

Audio and Video Editor: Aleks van der Westhuizen

Podcast Theme Music: Hamid Bello

Learn more about your ad choices. Visit megaphone.fm/adchoices

More from But What Do I Know?™

Sep 30, 2026

It feels like for the past year and a half every month another company is announcing layoffs BUT what is actually happening in the job market?

Sep 16, 2026

Sometimes we lose pieces of ourselves in relationships, while trying to belong, or simply while becoming who we think we're supposed to be.

Sep 2, 2026

What comes after deciding the work you’re doing no longer aligns with what you value?

Aug 26, 2026

Disappointment is inevitable, but what happens when you get tired of constantly having to adjust, pivot and make a new plan?

Aug 19, 2026

Can we question the beliefs we inherited without rejecting everything we've ever known?

See all episodes →