Show Notes
I never thought I would see this moment happen in Australia.
As a Puerto Rican woman who has lived here for 16 years, watching Bad Bunny perform in Sydney to a packed stadium was emotional in ways I can’t fully explain.
Thousands of people singing in Spanish. Puerto Rican flags everywhere. Latinos from all over the world connecting in a country where Spanish speakers are such a small percentage of the population.
It was powerful. It was joyful. It was deeply personal.
But this episode isn’t just about the concert.
It’s about identity, authenticity, personal branding, and the power of showing up unapologetically as yourself.
Bad Bunny isn’t just one of the biggest artists in the world. He’s built a global movement by being radically authentic — and there are massive lessons in that for anyone building a business, a brand, or a life where you refuse to play small.
In this episode, I share the full story of the weekend, the Puerto Rican community we found here in Australia, and the powerful business and life lessons behind the experience.
Because when you truly own who you are…
Everything changes.
In This Episode
• What it felt like seeing Bad Bunny perform in Australia • Why the moment meant so much as a Puerto Rican living abroad • The unexpected community that formed around the concert • The power of authenticity in building a global brand • What entrepreneurs can learn from Bad Bunny’s personal brand • Why being unapologetically yourself attracts the right people • The difference between followers and real community • How cultural pride and identity shape the work we do
Key Takeaway
You don’t build a powerful brand by blending in.
You build it by owning exactly who you are.
Bad Bunny didn’t become the biggest artist in the world by trying to fit in.
He did it by turning himself all the way up.
And that’s the lesson.
Resources & Links
👑 The Queen’s Table High-level mentorship for women ready to build authority, visibility, and legacy. https://thequeenofconfidence.com/the-queens-table/
👑 The Next Level For women ready to grow their confidence, audience, and income.
📚 My Book Learn how to become the most confident, powerful version of yourself.
🌐 Website https://thequeenofconfidence.com
Chapters
00:00:00 The Moment I've Been Waiting For: Bad Bunny in Sydney 00:02:18 Never Thought He'd Come: Living as a Puerto Rican in Australia 00:03:53 Finding My People: The Puerto Rican WhatsApp Group Explosion 00:05:59 The Australian Intro: When Benito Rose From the Floor 00:06:49 General Admission vs VIP: The Concert Experience Breakdown 00:07:58 The Latin Fiesta Party: When Sydney Came Alive 00:15:12 My Puerto Rican Flag Moment: Dancing Under the Australian Moon 00:18:33 The Business Lesson: Timely Content Meets Baseline Brand 00:19:47 From Concert to Media: Getting Featured on ABC and Smart Company 00:20:24 The Authenticity Masterclass: What Bad Bunny Teaches Us About Brand 00:24:19 You Are the Content: Stop Performing, Start Being 00:26:16 Getting Metaphorically Naked: The Power of Vulnerability in Business 00:17:30 The Unity Lesson: What Australia Can Learn From This Moment 00:28:21 We Win: Building Community in a Country Without Your People
If You Loved This Episode
Share it with a friend who needs the reminder to stop shrinking and start taking up space.
And if this conversation resonated with you, make sure you follow the podcast so you never miss an episode.
More from The Confidence Chronicles
My love, I want to bring back a conversation from the Confidence Chronicles archives because I think it's a reminder so many ambitious women need.
Have you ever been so focused on what's next that you've forgotten how far you've already come? I'm coming to you from Florida, where I had a moment by the pool that completely broke me open. Years ago, I looked up at the Florida sky screaming and crying after losing my husband. This week, I looked up at that same sky and cried again. But this time, it was because I finally stopped long enough to see the life I've created. My husband. My beautiful children. My business. Speaking on stages across America. There was a time when I genuinely thought I was cursed. That I wasn't worthy. That my life would never turn out the way I dreamed. And now? I can't believe how far I've come. This episode is a reminder for every woman who's been working so hard to build her future that she's forgotten to acknowledge everything she's already survived, overcome and achieved. IN THIS EPISODE: The emotional moment in Florida that brought my past and present together Why ambitious women struggle to celebrate how far they've come How the hardest chapters of your life can shape who you become Why you can be grateful for what you have and still want more Please take a moment today to look at your life and say, “I'm proud of me.” Because I am so fucking proud of you 👑 🌴 AND WHILE I'M HERE IN MIAMI… If you've been following this journey, you know how much it means to me to be back in America, sharing my story, speaking on stages and doing work I once never imagined would be possible. And if you didn't know already, while I'm here in Miami, I'm hosting something really special with Maha Abouelenein! It's called Positioned, Paid & Published, an intimate, full-day personal branding workshop for women who are ready to stop being overlooked and start becoming known for what they do. We're getting hands-on with your personal brand, your story, your visibility and your next moves. Think media, stages, building your reputation and creating a real 90-day action plan. I'd absolutely love to have you in the room with us. 🎟️ Use code PPP20 for your special listener offer. 👉🏽 https://courses.thequeenofconfidence.com/positioned-paid-published READY TO BUILD YOUR AUTHORITY, CONFIDENCE & PERSONAL BRAND? 📖 GET ERIKA'S BOOKS → Becoming Magnetic (Penguin Random House, 2025) → Confidence Feels Like Shit (2020) Available here: https://shop.thequeenofconfidence.com/collections/book Amazon, Barnes & Noble or any audiobook app 📩 GROW YOUR FANBASE Learn the timeless skill that turned my 1,000 followers into a 7-figure global business. → https://courses.thequeenofconfidence.com/offers/TKhTxM3n/checkout ♟️ THE QUEEN'S TABLE My high-level mentorship for women ready to step into leadership, visibility and legacy. → https://thequeenofconfidence.com/the-queens-table/ ✨ THE NEXT LEVEL Build your confidence, audience and income. → https://thequeenofconfidence.com/the-next-level/ 🎤 BOOK ERIKA TO SPEAK For keynotes, corporate events and women's leadership conferences in Australia and the USA. → https://thequeenofconfidence.com/speaking/ 📲 FOLLOW ERIKA Instagram: https://www.instagram.com/thequeenofconfidence/?hl=en LinkedIn: https://www.linkedin.com/in/erika-cramer-queenconfidence/ Website: https://thequeenofconfidence.com/about/ TikTok: https://www.tiktok.com/@thequeenofconfidence 👑 LISTEN & SUBSCRIBE TO THE CONFIDENCE CHRONICLES Spotify: https://open.spotify.com/show/2MUxtupRLNGB8cuNC9mwXI Apple Podcasts: https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022 YouTube: https://www.youtube.com/playlist?list=PLWtf2VIsUYg-vkERa16r_VcFNz3Bt6kLI All platforms: https://thequeenofconfidence.com/podcast/ 🙏🏽 ENJOYED THIS EPISODE? Please subscribe so you never miss one. It takes 30 seconds and it means everything to us! Chapters
I'm in Miami, and I want YOU in the room! 🌴👑 I'm hosting a special full-day event with Maha Abouelenein called Positioned, Paid & Published. If you're ready to build your personal brand, get visible, land stages, pitch the media and become the obvious choice in your industry, this is for you. This is an intimate, hands-on workshop where you'll leave with a 90-day action plan for your personal brand. 🎟️ Use code PPP20 for your special Confidence Chronicles listener offer. 👉🏽 https://courses.thequeenofconfidence.com/positioned-paid-published
Everyone wants the big vision.
Gina Zapanta is a lawyer, entrepreneur, mother of four and founder of Empowered with Gina.