Show Notes
A good business doesn't always equal a good brand. And the upside of building a brand is tremendous, especially in the digital age.
In this episode, we'll see how a small business can modify strategies used by big brands, how you can start with branding right now, and how all this fits into the Indian context.
More from Marketing Uncovered Podcast
Nykaa went from getting 10 orders per day to 60 orders per day in about 7 months! How? This is what we discuss in today's episode. How a digital-first brand scaled to an IPO of 14 billion dollars over a decade. And what's at the cornerstone of all their marketing activities.
Are you completely overwhelmed by marketing?
How can you increase your chances to go viral?
Answering questions like what is a growth mindset, how you can use that to build your business, how important customers are in the product building process, and what is product-market fit.
What growth means? Is your business ready to grow? Growth is about leveraging the existing channels, not figuring them. Something unique for your business. It can be technical or can be something built into your business model. No one can give you a recipe for that. But you can keep some of the points in mind to guide your decision. Want to know what they are? Find out in this episode