CanCon

IN REVIEW: How do we keep Canada's automotive industry rolling?

CanCon

Show Notes

This week, as another set of US tariffs loom, we're revisiting a previous episode about an industry that is particularly vulnerable to them. We'll be back next week with fresh CanCon in your feed!

More than 120,000 Canadians work in Canada's auto industry...for now. As tariffs imposed by the US President kick into gear, only to change and then change again, plants and shifts are adjusting by the day, and some have already shut down some production lines, at least temporarily. Right now, we're at the mercy of these tariffs, as our production is so entwined with the US and Mexico's that cars cross the border several times before they're finished.

But does it have to be that way? What does Canada need to make our auto industry less dependent on America? Could we even, perhaps, make our own cars here at home? The whole car, from start to finish? Or is that an impossible dream. Jordan talks to Lorraine Sommerfeld, a longtime auto journalist about how to keep Canadian jobs safe from American tariffs, and how to keep our plants running despite the trade war—including the possibility of a totally Canadian-made automobile.

Then, Laura grills Lorraine about how, exactly, a Canadian needing a new car should navigate the current situation. Buy now? Wait a while? Go used? Forget the whole thing? This is your guide to auto tariffs, from the macro down to the micro.

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