Show Notes
Paul Morris sits down with Aaron Wolpoff, founder of Double Zebra Marketing Company, real estate brokerage CEO, and co-host of the We Fixed It podcast, for a conversation about brand strategy, leadership, and standing out in the age of AI. Expect a banned word, a whiteboard trick worth stealing, and a few ideas for reinventing a heritage luxury brand.
Connect with Paul Morris
Instagram: https://www.instagram.com/paulmarkmorris/
LinkedIn: https://www.linkedin.com/in/paulmarkmorris/
TikTok: https://www.tiktok.com/@itspaulmarkmorris
Facebook: https://www.facebook.com/paulmarkmorris
Connect with Aaron Wolpoff
LinkedIn: https://www.linkedin.com/in/marketingaaron
Youtube: https://www.youtube.com/@WeFixedItPod
Timestamps
0:00 Welcome to the Paul Morris Podcast0:11 Inside the “We Fixed It” Podcast1:19 The Panel Behind the Fix3:40 Keeping Score on the Advice4:53 The Outsider’s Ticking Clock6:12 Meet Double Zebra Marketing Company7:35 Finding Bullet Point #118:33 Two Very Different Real Estate Businesses11:55 The Whiteboard Exercise16:12 The Word Aaron Banned19:10 What Lights Aaron Up21:07 Where AI Meets the Human Experience23:10 The Retail Comeback Nobody Expected28:38 Finding the Side Door30:03 A “We Fixed It” Moment for Paul32:19 Paul’s Big Idea36:25 The Velvet Rope38:25 What’s Changed in Marketing40:50 From Playing Defense to Playing Offense43:30 The Hairdryer Lesson48:00 Salt, Steak & the $1,200 Menu Item50:41 Finding Value Where Others Don’t Look53:20 Putting Old-School Ideas to Work55:07 Why Face Time Still Wins57:17 Quick-Fire Round59:00 The Hilltop Question Learn more about your ad choices. Visit megaphone.fm/adchoices
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