Show Notes
Meet Australia’s pre-eminent Branding and Marketing wizard for creative small businesses. Fiona Killackey is the Founder of My Daily Business, brand building strategist, coach, author and podcaster (with over a million downloads so far!). Fiona’s new book ‘Business to Brand’ is the complete authority on how to move your brand from transaction to transformation. Amanda Henderson sits down to conversation filled with Fiona’s practical advice on building a brand, what are the best AI platforms and openly shares her wisdom when it comes to vital business knowledge that no one talks about. Listen as we hear how Fiona has found the right balance of family, freedom and a rewarding career. Please enjoy!
More from The Creative Trust
In this episode Peter King from Peter King Studio and Amanda Henderson take a deep dive into the creative processes of an exhibition designer. Sitting at the edge of the design world, the exhibition design process requires a detailed level of subject research, collaboration with curators and conservators that enables a new level of expression of the artists’ story. Peter describes the spatial and visual elements that bring impact and nuance to every exhibition experience. Peter and Amanda met whilst working together on the inaugural NGV Gala in 2017 and have been comparing notes ever since. Studio Peter King is a design practice specialised in creating exhibitions and related projects for arts and cultural organisations. Working in design, Peter has undertaken projects within galleries, museums, libraries and other cultural spaces including the National Gallery of Victoria, State Library Victoria, Museums Victoria, RISING festival, Heide Museum of Modern Art, Bendigo Art Gallery and more. Some of Peter’s recent projects have included exhibitions presenting a diverse range of material - from ancient Egyptian antiquities through to AI, robotics and of course fashion.
Tastefully Disruptive Brand Strategy. In this episode of The Creative Trust Podcast, Amanda Henderson sits down with Emma Coyne, Founder and Creative Director of Camille Agency in a conversation that binds high level creativity to the very best of company leadership. Throughout this episode we talk about of the challenges of the creative process – whether it’s ideas generation, choosing the right communication platform or ensuring your client delivery is on point, Emma reminds us that growth of any brand will take time and that you should back yourself whilst building a community of like minded professionals around you. Expect that Emma and Amanda will talk about how teams work best together, what kind of manager Emma thinks she is and why intuition is her most valued super power. In this episode Emma and the team at Camille tie their stylistic approach of ‘tastefully disruptive’ to transform brand strategy to another level. Emma refreshing ‘realness’ earns our trust quickly and her sharp wit, nerdy vibe and intelligence make her an iconic force we could listen to all day. Please enjoy ! If you enjoyed this conversation, please subscribe to The Creative Trust Podcast and join Amanda Henderson as she explores the creative journeys of Australia's most inspiring founders, designers and makers.
In this episode of The Creative Trust Podcast, Amanda Henderson sits down with Shelley Simpson, Founder and Creative Director of Mud Australia, to explore the story behind one of Australia's most distinctive design brands. From discovering clay by chance in a backyard pottery shed to creating a global business with stores across Australia, New York, London and Los Angeles, Shelley shares her creative purpose, business and life lessons that have shaped Mud Australia. This conversation is a masterclass in creative perseverance, modern leadership and building a brand that values its makers and customers as much as the products they create
Milestone Creatives - Recorded live in Melbourne as part of a celebration of Ortolan’s 20 years, brought together by The Project Agency. Featuring Chloe Quigley and Simone Elder (Ortolan), Shelley Simpson (MUD), Kate Stokes (Coco Flip), Mardi Doherty (Studio Doherty), and Amanda Henderson (Gloss Creative).
In this episode of Creative Trust, Amanda Henderson sits down with Kath Power and Prue Webb, founders of Melbourne-based styling service The Wardrobe Edit. Longtime friends who first met while working at one of Australia’s leading fashion brands, Kath and Prue eventually reunited to build a styling business guided by their motto: never underestimate the power of a great outfit.