The Story Advantage and Why Nobody Has the Same One as You with Bill Blankschaen
The Storytelling LabShow Notes
"CQ — the character quotient — is who you are at the core of your values, and how consistently people can trust you to be that person. That to me is the exponential topper." — Bill Blankschaen
Every person has a story no one else has. The problem is most people either don't know how to tell it or don't believe it's worth telling.
Bill Blankschaen, author of Your Story Advantage and founder of StoryBuilders, has spent over a decade helping thought leaders (from John Maxwell to Lewis Howes)nfind their story, shape it, and use it to grow their impact, influence, and income.
In this episode, Bill breaks down the Story Multiplier Formula, the five traps that keep people from ever telling their story, and why the structure he teaches doesn't constrain you, but actually sets you free to be more creative and more effective. He also walks through IQ, EQ, and the often-overlooked "CQ," and why that last one is the only variable that's entirely your choice.
If you've got a message inside you that you haven't figured out how to get out, this is your episode.
In this episode, you will learn to: Apply the Story Multiplier Formula to turn who you are into measurable impact, influence, and income Identify and break out of the confidence trap, the chaos trap, and the other story blocks holding you back Understand the difference between IQ, EQ, and CQ—and why character is the only one you fully control Build a story ecosystem with a clear message, a multiplier like a book, and a path to monetization Edit your story for your audience, not yourself, because your story is about you but it was never for you
Follow Bill Blankschaen: Website → https://billblankschaen.com/ Free Resources → https://www.yourstoryadvantage.com/free-resources Book → Your Story Advantage by Bill Blankschaen: https://amzn.to/4vPjudW Company → Story Builders → https://mystorybuilders.com/
Book Referenced → Never Quit by Glenn Cunningham (https://amzn.to/4tsDFNe) People Referenced → John Maxwell, Lewis Howes, Dean Graziosi, Jason Wilson, Stephen Covey, Hugh Hewitt
And for more storytelling tips and strategies, visit: Website → https://rainbennett.com Podcast → https://thestorytellinglabpodcast.com
Or follow along at: TikTok → https://www.tiktok.com/@chiefstorytellingofficer Twitter/X → https://twitter.com/rainbennett Instagram → https://www.instagram.com/rainbennett Facebook → https://www.facebook.com/thestorytellinglab YouTube → https://www.youtube.com/@RainBennett
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More from The Storytelling Lab
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"The best of the writers know structures are important. And then they forget that they've been intuitively following a structure and tell the world you don't need structure. The rest of the people think they don't need structure and realize by the hundredth page they don't know what the story is going to be." —Anubhav Srivastava