
Show Notes
Personalization and efficiency are often pitted against one another. But with the massive efficiency benefits offered by automation, businesses can capitalize on non-traditional personalization initiatives without sacrificing time or productivity.
Chris Huggins, Head Of Conversational Commerce at Virgin Media joined the show to dive into how you can leverage data and automation to connect with your customers on a deeper level, align with company objectives, and create resilience in the face of failures to build a successful digital-first strategy.
Join us as we discuss:Leveraging behavioral signals for enhanced UX, including improving AI chatbots How to create an AI system that increases human productivity and gets customers what they need Prioritizing customer experience and operational excellence as a pillar of marketing
More from Generation AI: Automating Better Business
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As generative AI rapidly evolves, it’s rewriting the rules for how businesses innovate and compete. In today’s episode, host and LivePerson solutions expert Nirali Amin welcomes Dan Miller, founder of Opus Research, whose work as a leading analyst defined the very meaning of “conversational commerce.” Together, they explore the game-changing impact of generative AI, including why Dan thinks taking more time to plan strategically can help us fully grasp and integrate this evolving technology. He also explains how different kinds of tech providers fit into business strategies, plus the importance of a long-term, adaptable mindset to stay ahead.
When effectively leveraged for customer service, AI can transform every interaction into a smarter, faster, and more personalized experience.