Rishad Tobaccowala on Relevance and Reinvention in the Age of AI
Frontier CMO Podcast by Think with GoogleShow Notes
Marketing is moving fast, but are we moving in the right direction?
In this episode, legendary strategist Rishad Tobaccowala (former Chief Growth & Strategy Officer of Publicis Group) drops by to deliver some seriously spicy thinking on the state of the marketing industry.
Spoiler alert: He thinks we’ve lost the plot.
Instead of obsessing over technology and optimization, Rishad breaks down why the future actually belongs to talent, human insight, and deep curiosity. We dive into his blueprint for navigating "tectonic times," why you need to stop writing an "AI strategy," and how thinking like an underdog is the ultimate superpower for staying relevant.
In this episode, you’ll discover:
6 keys to organizational change
Why true innovation happens when you step outside your category
Rishad's daily routine: How he uses 66 different resources to learn and stay ahead
The "Company of One" framework and how to articulate your unique craft vs. skill
Rapid-fire "Signal or Noise" on remote work, side hustles, and the future of work
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