
302: Lacey Long on Building Buck Wild Country, Raising 3 Kids & Backing Herself
Motherland AustraliaShow Notes
At just 19, Lacey Long launched her first online clothing store—long before online shopping became the norm. A proud indigenous woman with an entrepreneurial spirit, Lacey later founded Buck Wild Country after struggling to find the kind of country clothing her husband wanted to wear. What began as an idea has grown into one of Australia’s best-known western fashion brands, with a deeply personal mental health story behind the name. In this episode, Lacey shares the story behind the business,...
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