Show Notes
Here we talk about Brands coming into being. Pears soap in 1807, Tate & Lyle 1921, Bass Ale 1876, Quaker Oats 1901, Coke 1886. Brands meant the need for Advertising Business and the need for new Media to advertise in.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute). [email protected] Hosted on Acast. See acast.com/privacy for more information.
More from The Story of Advertising (and my part in its downfall)
Huge GDP growth across the world, Japan notably, coupled with low interest rates and that new massive military spending in the face of a Cold War, all fuelled a boom. The emerging ‘hippy’ generation through the 1960’s.
The ‘Voice of America’, Tokyo Rose, Axis Sally (an American employed by the Nazis) and William Joyce ‘Lord Haw Haw’ (American born although often wrongly referred to as being Irish, because he lived there as a child and developed an accent) with his show “Germany calling”.
The on-going establishment of Newspaper advertising, albeit with their new weekly sophistication, meant advertising was still really a one-horse pony as the 20th century began. The first radio news transmission was in 1920 in Detroit by station 8MK. Sports broadcasting followed in 1921 and then, regular broadcasts from Marconi in 1922.
The story goes on as Ad agencies develop properly and James Walter Thompson starts creative 'teams' and new marketing rules 1900. The father of Advertising, the one I'd love to have met.
The Story continues with new media advertising opportunities (actually Newspapers and Outdoor Posters only at this stage and the first Ad Agencies. Everything was coming together......