Business Builders

From Zero Customers to a €200m Business: Nick Keegan’s Startup Story (Mail Metrics)

Business Builders

Show Notes

Mail Metrics co-founder Nick Keegan shares a raw and revealing account of what it really takes to survive the early years of a startup — from three years with no customers to building one of Ireland’s largest customer communications businesses through bold pivots and high-risk acquisitions. Nick speaks candidly about the naïve mistakes made at the start, burning through investor capital, letting staff go, and being months from running out of cash — before a single RFP became the lifeline tha...

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