Show Notes
As more customers turn to AI chatbots and search engine reviews to decide where to bring their car after an accident, if your shop doesn’t have a strong digital brand, you’ve lost a customer before they’ve even had a chance to walk through your door. In our July case study in the magazine, Noah Brown interviewed Megan Fulkerson, founder of 3P Marketing, on how to build a strong online presence and attract more customers. In today’s episode, Megan and host and FenderBender Editor-in-Chief Jay Sicht expand on why marketing needs to be a priority for your business. For more information on 3P Marketing's services, visit 3Pmarketing.com.
More from CollisionCast
One possible solution to fill bays during slow times is fleet work. Whether you service a fleet of last-mile delivery trucks, the local HVAC company, rental cars, or a trucking company, they can be a source of lower profit margin but high-volume, fast production work. ServiceUp Chief Operating Officer Andy Klobnock joins CollisionCast to talk about the nuances of fleet work and how his company's platform directly sends repair jobs to the shops and manages all customer communications, including coordinating vehicle drop-offs and pick-ups.
In this episode, Partly founder and CEO Levi Fawcett explains how Partly is using a repair-specific AI model to help collision repair shops improve estimate accuracy, reduce administrative work, and make better parts procurement decisions. Rather than replacing platforms such as CCC, PartsTrader, or CollisionLink, Partly works alongside them, analyzing estimates, OEM repair procedures, vehicle build data, and shop preferences to identify missed operations, parts, and documentation requirements. Fawcett describes the platform as a "second set of eyes" that can assist with everything from blueprinting and supplement creation to parts basket optimization, photo annotation, and insurer communications. For more information, go to partly.com.
Are your painters truly protected? Are your waste streams compliant? Or are you relying on assumptions that could expose your business to fines, liability, and unnecessary costs?
ADAS, or Advanced Driver Assistance Systems, calibrations have become a routine part of collision repair, but misconceptions about when they’re required can lead to missed procedures, unnecessary work and added risk. In this episode, Isaac Aronson, Product Manager at OEC and a former automotive technician with nearly two decades of hands-on experience, shares why repairers shouldn’t rely on a clean scan or past experience alone. He explains how current OEM repair procedures can help shops identify calibration requirements, improve repair planning and documentation and avoid costly surprises.
While Josh Sorel started posting to social media to share his achievements with his wife, he now reaches tens of thousands of followers on Instagram and Facebook with his channel, Josh Refinish. He sits down with Editor-in-Chief Jay Sicht to talk about his refinishing career — now beginning his 23rd year — in which he shows his techniques and test-drives new spray guns, and various prepping devices, including the Stat-Gun. And tune in to hear tips on enhancing your social media presence.Check him out on Instagram or Facebook.